Haus Laboratories PhD Hybrid Lip Oil Stain

Avon Cashmere Essence Lipcream

Available in 10 shades, $22 each

Avon’s newest doubles as antiaging treatments, thanks to its bio-retinol core — which the brand says is first-to-market in the U.S.

Avon Cashmere Essence Lipcream

Avon Cashmere Essence Lipcream  Photo courtesy of Avon

Charlotte Tilbury Tinted Love Lip and Cheek Tint

Available in six shades, $34 each

Tinted Love lip and cheek balms include include vitamin E and hyaluronic acid for non-drying color.

Charlotte Tilbury Tinted Love Lip and Cheek Tint

Charlotte Tilbury Tinted Love Lip and Cheek Tint  Photo courtesy of Charlotte Tilbury

Dior Rouge Dior Forever Liquid

Available in 11 shades, $38 each

The newest addition to Dior’s lip lineup is a transfer-proof, liquid formula that promises long-wear.

Dior Rouge Dior Forever Liquid

Dior Rouge Dior Forever Liquid  Photo courtesy of Dior

E.l.f. xx Jen Atkin XXtra Lip Duo

Available in three shades, $8 each

E.l.f. Beauty’s collaboration with star hairstylist Jen Atkin includes these dual-sided lipsticks based on Atkins’ favorite shades.

elf xx Jen Atkin Collection - XxtraLipKit (84593)

E.l.f. xx Jen Atkin XXtra Lip Duo  Photo courtesy of E.l.f. Cosmetics

Haus Laboratories PhD Hybrid Lip Oil Stain

Available in five shades, $24 each

Lady Gaga’s latest contains self-adjusting pigments that react with the pH level of the wearer’s skin to create a personalized lip shade.

Haus Laboratories PhD Hybrid Lip Oil Stain

Haus Laboratories PhD Hybrid Lip Oil Stain  Photo courtesy of Haus Labs

Kjaer Weis Matte, Naturally Lipstick

Available in six shades $30 each

Kirsten Kjaer Weis elegant organic formulas are also eco-friendly, available with refills for $22 each.

Kjaer Weis Matte, Naturally Lipstick

Kjaer Weis Matte, Naturally Lipstick  Photo courtesy of Kjaer Weis

Lancôme L’Absolu Rouge Drama Ink

Available in 13 shades, $28 each

With a water-in-oil formula and patented petal applicator, Lancôme’s lip stain promises long-wear and striking colors with one swipe.

Lancôme L’Absolu Rouge Drama Ink

Lancôme L’Absolu Rouge Drama Ink  Photo courtesy of Lancôme

MAC Cosmetics Love Me Liquid Lipcolour

Available in 17 shades, $24 each

MAC’s addition to the Love Me franchise counts 17 shades and two types of technology: TLC Lip Complex for moisture, and ColorCling technology for a 12-hour wear.

MAC Cosmetics Love Me Liquid Lipcolour

MAC Cosmetics Love Me Liquid Lipcolour  Photo courtesy of MAC Cosmetics

NYX Professional Makeup Lip Lingerie XXL Matte Lipstick

Available in 24 shades, $9

NYX’s newest boasts long-wear — up to 16 hours — and a transfer-resistant moisturizing formula.

 

NYX Professional Makeup Lip Lingerie XXL Matte Lipstick

NYX Professional Makeup Lip Lingerie XXL Matte Lipstick  Photo courtesy of NYX Professional Makeup

Roén Kiss My Liquid Lip Balm Shimmer

Roén Kiss My Liquid Lip Balm Shimmer

Roén Kiss My Liquid Lip Balm Shimmer  Photo courtesy of Roén

Available in three shades, $26 each

Meant to mimic a lip gloss’ finish with the benefits of a balm, Roén’s glittery new offering contains a slew of botanicals.

Too Faced Lip Injection Liquid Lipstick

Too Faced Lip Injection Liquid Lipstick

Too Faced Lip Injection Liquid Lipstick  Photo courtesy of Too Faced

Available in 10 shades, $25 each

Pucker up: Too Faced promises volumizing and moisturizing benefits with its newest product.

Westman Atelier Squeaky Clean Liquid Lip Balm

Westman Atelier Squeaky Clean Liquid Lip Balm

Westman Atelier Squeaky Clean Liquid Lip Balm  Photo courtesy of Westman Atelier

Available in six shades, $38 each

Makeup artist extraordinaire Gucci Westman’s latest launch can be layered over traditional lipstick or worn alone.

For more from WWD.com, see:

The Woman Behind Kim Kardashian and Kylie Jenner’s Hair Extensions, Dua Lipa’s Stage Looks Launches Own Line

Shine On With the Best Clear Lip Glosses

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