2008
Courtesy Photo
- Bluemercury sells 115 brands.
- Every hour, Bluemercury sells 50 mascaras and 20 dry shampoos.
- In 2018, one M-61 PowerGlow Peel pad sold every 2.7 seconds.
- Bluemercury has 37 stores in California.
- Over the last three years, Bluemercury expanded into three new categories: supplements, clean beauty and hair tools.
- Lune + Aster’s Vitamin C+E Lip Gloss, a rosy shade, is the retailer’s best-selling lip gloss.
- Bluemercury sold its one millionth lipstick in 2007.
- Bluemercury served its one millionth customer in 2004.
- 100,000 people visited the New York Hilton flagship location last year.
- Jo Malone London Wood Sage & Sea Salt Cologne is the Bluemercury’s best-selling fragrance.
- The retailer hands out more than 7.7 million samples annually in its stores.
- There is at least one Bluemercury store in 27 different states.
- Bluemercury’s 100th store opened in Savannah, Ga., in 2016.
- Macy’s acquired the business for $210 million.
- Oribe Dry Texturizing Spray is the number-one hair-care product at Bluemercury.
- Bluemercury first appeared in WWD on Sept. 24, 1999, in a story about the proliferation of online beauty commerce sites.
- Five years after its launch in store, Beck’s M-61 Skincare launched on HSN.
- Bluemercury’s largest spa in Atlantic City measures 10,000 square feet.
- It took Marla Beck four years to develop M-61 Skincare.
- Bluemercury has 184 stores…and counting.
