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2012: A Look Back at the Year in Beauty

WWD looks back at the biggest happenings in beauty last year.


1: Stefan F. Heidenreich joins Beiersdorf as chief executive officer.

1: Former president and ceo of Sephora Jacques Levy dies.

3: Vincent Boinay is appointed international retail director of L’Oréal’s Luxe division.

4: Louis Vuitton confirms fragrance debut with perfumer Jacques Cavallier-Belletrud.

5: Equity firm Weston Presidio invests $170 million in indie cosmetics brand Too Faced.

5: Australian premium hair-care brand Fudge is acquired by PZ Cussons plc.

13: Balenciaga signs actress Kristen Stewart to be the face of its new scent, Florabotanica.

18: Dessange International broadens its reach in the U.S. with the acquisition of the Fantastic Sams hair salon franchise.

19: Drybar inks a $16 million deal with Castanea Partners to expand globally.

19: SkinMedica Inc. buys mineral makeup brand Colorescience.

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21: Natura Bissé founder Ricardo Fisas dies in Barcelona of injuries suffered in a traffic accident.

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23: U.K.-based Designer Parfums acquires the Ghost fragrance brand.

26: Jeff Nugent, former Neutrogena president and Revlon ceo, launches Elayda Professional Skin Care.

27: WWD reports second-quarter profits in Procter & Gamble Co.’s beauty division fell 8 percent to $802 million.

30: Tria Beauty, worth an estimated $32.5 million, announces its plan to go public and raise $86.3 million. The IPO was ultimately called off.



1: Nars enters the tinted moisturizer category.

2: Jo Malone London names Jean-Guillaume Trottier as global general manager.

2: Celebrating its 140th anniversary, Shiseido signs actress Jennifer Connelly as its global face.

3: Eucerin opens its first skin institute, in Hamburg.

3: Simon Cowell is named ceo of Bare Escentuals.

9: Wet ‘n’ Wild signs Stacy “Fergie” Ferguson as its first celebrity spokeswoman.

10: Succeeding his wife, Evelyn H. Lauder, Leonard A. Lauder is named acting chairman of the board of The Breast Cancer Research Foundation.

10: Jill Beraud is named ceo of Living Proof.


10: Freeman Beauty acquires Eclos and C. Booth.

13: Liliane Bettencourt exits the L’Oréal board.

24: P&G announces it will cut $10 billion in costs by fiscal 2016.

24: Kimora Lee Simmons launches a skin-care line on QVC.

28: Sephora USA begins testing its new Web site features with its VIB (Very Important Beauty) Member Insiders.



1: Hair-accessories brand Goody enters heat-styling category.

1: Mandom Corp. opens subsidiary in India.

5: Cosmetic Executive Women launches beauty news site, Beauty Insider.

5: Laurent Attal, executive vice president of research and innovation at L’Oréal, replaces the company’s honorary chairman, Lindsay Owen-Jones, on Sanofi’s board.

6: Christian Courtin-Clarins, president of the Groupe Clarins supervisory board, is awarded the French Legion of Honor in Paris.

12: The U.S. Environmental Protection Agency and L’Oréal collaborate on a $1.2 million research project funded by the cosmetics brand.

16: BareMinerals launches skin care in Japan developed specifically for Asian skin.

19: opens its first brick-and-mortar location, in Hermosa Beach, Calif.

19: China’s State Food and Drug Administration releases a draft proposal approving the use of alternatives to animal testing for cosmetics.

24: Humiecki & Graef founders launch Ode, a scent-focused magazine.

26: Madonna’s first fragrance, Truth or Dare, launches exclusively at Macy’s.

28: L’Oréal inaugurates its global hair research and innovation center in Saint-Ouen, just outside Paris.



1: Ralph Heinisch becomes ceo of Weleda.

2: Coty makes a “nonbinding proposal” to acquire Avon Products for $23.25 per share, in a deal valued at
$10.7 billion.

3: Bath and body brand Molton Brown enters the antiaging skin-care market.

3: Alfred Dunhill Ltd. begins a 10-year fragrance pact with Inter Parfums.

9: Avon Products names Sherilyn McCoy as ceo.

12: Madonna meets her fans at Macy’s Herald Square for the launch of Truth or Dare.

18: Perfumania Holdings Inc. acquires Parlux Fragrances.

18: North Castle Partners announces investment in Palladio Beauty Group.

22: Ulta Beauty introduces a proprietary collection called Ulta Skin Care, a follow-up to the company’s first private-label initiative phased out several years ago.

23: 100 percent USDA-certified organic bath and body collection, Nourish Organic, launches exclusively in all Whole Foods Market doors.

26: L’Oréal acquires Cadum, a French personal-care and baby-care brand.

27: Odin New York opens its first pop-up shop.

28: The New York Yankees launch a signature scent.


1: Jiangsu Longliqi becomes the official sponsor of China’s women’s basketball team.

3: Social shopping network Opensky launches a beauty category.

3: Clark’s Botanicals enters QVC.

3: Artdeco unveils its Dita Von Teese makeup line.

8: Martin Kaufmann is named general manager of Aveda.

8: London-born hairdresser Vidal Sassoon dies of leukemia at 84.

10: WWD reports P&G to relocate beauty headquarters from Cincinnati to Singapore.

10: Chanel signs Brad Pitt to be the face of Chanel No.5.

11: International beauty subscription service Glossybox lands in the U.S.

12: Dolce & Gabbana teams up with Monica Bellucci for a limited-edition lipstick collection.

14: Coty withdraws $10.7 billion takeover bid for Avon.

19: CVS closes Beauty 360 stores.

21: MAC Cosmetics unveils new space at Selfridges.

30: Elizabeth Arden acquires global fragrance licenses of Ed Hardy, True Religion and BCBG Max Azria from New Wave Fragrances LLC.



5: Nexxus Salon Hair Care signs on as the first beauty sponsor of the Tony Awards.

7: WWD reports the Kardashian sisters will launch a full range of beauty offerings.

7: Jessica Chastain is named the face of Yves Saint Laurent’s new fragrance, Manifesto.

9: Selena Gomez launches her namesake fragrance at Macy’s Herald Square.

11: Elizabeth Arden acquires the Justin Bieber and Nicki Minaj licenses.

17: Justin Bieber launches his second scent, Girlfriend.

19: John Paul Mitchell Systems partners with 2,000 select Marriott-branded hotel doors across North America.

19: Walgreen Co. says it will acquire a 45 percent equity stake in Alliance Boots in a cash-and-stock transaction valued at $6.7 billion.

21: Jacques Challes is named L’Oréal’s chief innovation officer.

21: WWD reports that Shiseido plans to launch Za skin care in Japan in September.

21: Swiss cosmetics company Valmont Group acquires Italian fragrance brand Il Profumo.

27: Clinique opens experience bar featuring seven iPads that provide personal analysis and dispense skin-care advice in nine languages at Bloomingdale’s.

28: Coty files for an initial public offering that could raise $700 million for shareholders.




1: Revlon buys the trademarks and intellectual property of nail-enamel line Pure Ice and cosmetics brand Bon Bons from Bari Cosmetics.

3: Walgreens unveils a $438 million deal to buy USA Drug, a 144-store patchwork of regional chains.

9: TPR Holdings LLC purchases a controlling interest in Cargo Cosmetics.

11: WWD reports the Frédéric Fekkai brand plans to exit its overseas markets.

13: Sephora opens its first store in Brazil, in São Paulo’s JK Iguatemi mall.

14: Target launches its Beauty Concierge program in 28 stores in the metro-Chicago area.

17: WWD reports that Burberry is to end its license with Inter Parfums.

19: Shiseido names Jeanette Garner its first vice president of e-commerce.

23: Coty acquires Katy Perry fragrance license from Gigantic Parfums.

24: Chanel unveils its first beauty pop-up store in London’s Covent Garden.

25: Coty announces Bernd Beetz is stepping down as the company’s ceo; Michele Scannavini, president of Coty Prestige, is named as his successor.

25: Longtime beauty executive Herb Kelhoffer dies at 66.

26: L’Oréal says its revenues in the three months ending June 30 increased 11.6 percent to 5.57 billion euros, or $7.16 billion at average exchange, spurred by its business in North America and new markets.

26: Marc Rey leaves his post as president of international designer collections at L’Oréal Luxe USA.

31: Shiseido Co. reports a net loss of 1.27 billion yen, or $15.9 million at average exchange rates, for the three months ending June 30.



1: Tokyo pop-up store Lady Gaga Haus Laboratories sells Lady Gaga’s debut scent before it launches in the U.S.

2: Gwyneth Paltrow makes her debut as the face of Hugo Boss Nuit Pour Femme.

6: Generating $15 million at retail in U.S. specialty stores, AmorePacific expands its U.S. reach, according to WWD.

9: OPI signs a deal with Grammy award–winning singer Mariah Carey.

15: Lancôme launches its newest fragrance pillar, La Vie Est Belle.

15: Vince Camuto launches his debut men’s scent.

16: Groupe Yves Rocher acquires a 51 percent stake in Turkish makeup brand Flormar.

20: Tracey T. Travis is named executive vice president, chief financial officer of the Estée Lauder Cos.

23: Russia’s largest homegrown direct seller, Faberlic, acquires another domestic direct-sales firm, Sengará.

27: Coty names John Heffner president of OPI Products Inc.

28: L’Oréal announces its first-half net profits rose 10.8 percent and confirms it expects to outperform the market in 2012.



5: Bobbi Brown Cosmetics inks deal with Katie Holmes as the brand’s first face.

6: WWD reports E. Scott Beattie takes a $12 million minority stake in Red Door Spa Holdings Inc., with an option to buy the company outright.

10: WWD reports that the Estée Lauder Cos. will launch Osiao, its first Chinese skin-care line, in mid-October.

13: Birchbox acquires Paris-based beauty subscription service JolieBox.

14: Lady Gaga arrives at Macy’s Herald Square in a giant replica of her Lady Gaga Fame fragrance bottle drawn by a horse and carriage to promote her first scent.

15: The Selfridges flagship on Oxford Street unveils a service-oriented 5,000-square-foot space called The Beauty Workshop.

15: BareMinerals launches its first pressed-powder foundation on QVC.

15: Giorgio Armani launches Maestro Fusion Makeup SPF 15.

16: WWD reports that U.K.-based health and beauty group Alliance Boots will buy a 12 percent stake in Nanjing Pharmaceutical Co. Ltd. for CNY 560 million, or $88.49 million.

17: Actress Courtney Cox is appointed Pantene Expert spokeswoman.

18: Jean Mortier is named president of Coty Prestige.

18: Alessandro Bogliolo is named chief operating officer of Sephora North America, a new position.

21: Tengram Capital Partners LLC, a Connecticut-based private equity firm, takes a 57 percent stake in Nest Fragrances.

24: Nicki Minaj promotes her Pink Friday fragrance at Macy’s.

25: L’Oréal opens a training academy in Moscow.

26: Elizabeth Arden names Marco Ficarelli general manager for Europe, Middle East.

27: Markwins signs a definitive merger agreement with Physicians Formula.



1: Paul Mitchell launches Curl-Defining Line, expected to generate $15 million worldwide in its first year at retail.

5: Andrea Jung announces she will step down as executive chairman of Avon by the end of the year.

7: Beauty veteran George Friedman dies of a heart attack at 77.

10: WWD reports that Jennifer Aniston inks an equity deal with Massachusetts-based hair-care brand Living Proof.

12: The Estée Lauder Cos. celebrates 20th anniversary of breast cancer awareness efforts.

15: Nikos Mouyiaris launches Make, a 220-stockkeeping-unit, charitable cosmetics brand sold exclusively on

24: L’Oréal announces the acquisition of Emiliani Enterprises, a distributor of professional hair-care products.

25: Inter Parfums inks a 20-year contract with Karl Lagerfeld BV.

31: Shiseido reports first-half net profits fell by nearly 50 percent as sales in its home market of Japan remained slow and marketing expenses increased.

31: L’Oréal signs a contract to buy Colombia’s Vogue makeup brand.



1: Nordstrom tests salon brand Aveda in 16 of its stores.

5: Designer Dennis Basso launches his first scent on QVC.

6: WWD reports that for the first nine months of its fiscal year, Beiersdorf registered an 11.1 percent rise in net profits, excluding special factors, to €370 million, or $474.3 million.

7: L’Oréal opens its largest factory worldwide, in Indonesia.

7: Harvey Nichols unveils its first stand-alone beauty retail concept, the three-floor Beauty Bazaar, in Liverpool.

8: Energizer’s board approves a multiyear restructuring plan, which is expected to reduce its global workforce by 10 percent.

14: L’Oréal creates a new subsidiary in Saudi Arabia called L’Oréal KSA through a venture with the Al Naghi Group.

15: Avon names Patricia Perez-Ayala as senior vice president, chief marketing officer and global brand and category president.

15: Thia Breen and Lynne Greene are named group presidents at the Estée Lauder Cos., joining John Demsey and Cedric Prouvé.

16: The founder of Bumble and bumble, Michael Gordon, is arrested on charges of tax evasion.

16: Allergan announces acquisition of Skin Medica.

16: WWD reports that Henkel’s net profits in the third quarter jumped 30.3 percent to 409 million euros, or $511.7 million.

23: Intelligent Nutrients opens its first store, in the Mall of America.

26: L’Oréal signs agreement with private equity firm Castanea Partners to acquire Urban Decay.

28: Johnson & Johnson divests personal-care and skin-care lines Shower to Shower, Ambi, Purpose and Corn Huskers to Canadian pharmaceutical giant Valeant.




1: Procter & Gamble launches Vidal Sassoon Pro Series hair care and color.

2: Makeup artist to Oprah Winfrey, Ross Burton dies at 46 of complications from pneumonia.

3: WWD reports Brigitte Taittinger will step down from her role as president of Annick Goutal.

11: Designer L’Wren Scott launches her debut fragrance at Barneys New York.

12: L’Oréal opens a $100 million, 355,555-square-foot hair-color production plant in Mexico.

17: Jo Malone London moves out of the Estée Lauder Cos. headquarters into a Georgian townhouse at 52 Gloucester Place, London.

19: Kenneth Cole inks a licensing deal with Parlux Ltd.

19: Tengram Capital Partners, a Connecticut-based private equity firm, acquires a stake in professional makeup artist Laura Geller’s color cosmetics brand.

20: Natura announces it is acquiring a majority stake in Aesop.

22: Sephora makes its debut in India.