When Art Spiro promises to wash your car, the beauty industry pays up.
Thursday evening, while speaking to attendees of the 27th Annual DreamBall, a fund-raising event for cancer charity Look Good…Feel Better, Spiro, executive vice president, Fragrance Innovation, at Elizabeth Arden offered to wash a person’s car if they donated $10,000 on the spot in an effort to surpass the $1.95 million already raised via table purchases and donations to attend the grand party at Cipriani 42nd Street.
Scott Beattie, chief executive officer of Elizabeth Arden, jumped, literally, out of his chair at the offer.
Beattie and hundreds of other attendees made on-the-spot donations of varying values and by the end of the evening an additional $175,000 had been raised. The three-hour event was hosted by Food Network personality Giada DeLaurentiis, and honored the contributions to the beauty industry by Allure founder and editor in chief, Linda Wells, and Jonathan Zrihen, president and chief executive officer of Clarins Group North America. More than 500 attended.
The DreamBall is put on each year by the American Cancer Society and the Personal Care Products Council Foundation. The event has raised $37 million over the years for the Look Good…Feel Better program, which provides women suffering from the effects of cancer and its treatments with beauty-related efforts.
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Television personality Kelly Ripa presented Wells with her award, telling her personal story of helping her mother-in-law who lost her hair during cancer treatment. Ripa, in her trademark perky style, said after trying many different wigs on her mother in law’s head, a pair of yoga pants wrapped turban style ultimately did the trick in restoring the woman’s confidence. Wells, in her tongue-in-cheek acceptance speech, thanked everyone on her staff, most notably her “office husband,” Paul Cavaco, and Kristin Perrotta, her “trophy wife.”
Presenting Zrihen his award was Michael Gould, chairman and chief executive officer of Bloomingdale’s, who noted an “organization defines itself by the people it honors” and that by honoring Zrihen, Look Good…Feel Better was showing its brilliant colors.
Zrihen accepted the award, thanking everyone in his family as well as his U.S. team, who he said had spent five months fundraising for the night’s event.
Cancer survivor and former Olympic medalist Shannon Miller was also honored at DreamBall. Miller left few dry eyes after her heartwrenching story about finding out she had cancer in January of this year, then finding out it was a more aggressive type of cancer than originally diagnosed and then the nine weeks of aggressive chemotherapy she subsequently endured. Losing her hair, she said, was a signal to her of how sick one becomes with cancer and that Look Good…Feel Better helped her cope with this traumatic event.
After Dark, a new event this year by the newly formed Young Friends of the DreamBall committee, was attended by 200 guests and raised $32,000.