Makeup artist Troy Surratt is looking to accelerate the growth of his eponymous brand with an infusion of capital from 2x Consumer Products Growth Partners. The Chicago-based investment firm has taken a majority interest in the brand.Primarily a player in the organic foods sector, this is the second investment in the personal-care space for 2x Partners, which has also taken a stake in The Seaweed Bath Co.Heidi Manheimer, previously chief executive officer of Shiseido Cosmetics America, has also invested in Surratt Beauty and is now executive chairman. Joyce Avalon, most recently chief merchant of Space Brands, is president. Surratt will take the title of chief creative officer and Nathaniel Hawkins, cofounder and Surratt’s personal partner, is director of creative services. Surratt remains the single largest individual shareholder of the brand.Surratt and Hawkins launched Surratt Beauty about four years ago. Geared toward a luxury consumer, a key point of difference for the brand is that all of its products are manufactured in Japan. Today, Surratt is sold in more than 70 doors, including Barneys New York, Liberty of London, Mecca Cosmetica in Australia, Space NK, select Sephora and Bluemercury doors and on Netaporter.com. Industry sources estimate current retail sales in the $6 million to $9 million range.“I started learning about the Japanese beauty industry about 15 years ago and it became a fascination and love of mine,” said Surratt, who declined to comment on the figures. “I would bring back amazing products and I knew that if I could figure out a way to market these types of products in a Western way, I could have a successful business.”Enter Manheimer, whose experience at Shiseido includes propelling the company to a number-five ranking in the U.S. prestige skin-care category and spearheading the launch of shiseido.com and e-commerce for Clé de Peau Beauté. She left the company in September 2015.“It’s interesting to see a Western brand use Japanese technology while Japanese brands are increasingly trying to Westernize,” she said. Manheimer first met Surratt when she was spearheading the business at Beauty.com and the makeup artist was working with Maureen Kelly on the launch of Tarte.The brand’s luxury positioning in an era of "fast beauty" also played into Manheimer’s decision to get back into the fray. “Everyone is going after the Millennial,” she said, “but at the same time, you have the luxury customer who is looking for something new and Surratt fills that.”2x Partners also liked the upscale positioning of the brand. The Chicago-based company has primarily invested in organic food companies in the $2 million to $20 million range, but Sharon Kieffer, managing partner, doesn’t rule out further investments in the beauty sphere.“We believe beauty is a high growth, high potential space,” she said, adding that while the firm’s investments in food mainly center around organic products, the same won’t necessarily hold true for beauty. “At the core, what we look for is highly differentiated products that we can support and make highly successful. We are thrilled to partner with Surratt Beauty because of our belief in Troy’s artistry, the award-winning products he has created and his commitment to innovation and creativity.”
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.