By  on November 5, 2019

Act + Acre, a wellness-infused hair-care brand, has opened a concept shop on the Lower East Side.

Located at 54 Eldridge, Act + Acre carries the brand’s cold-pressed hair-care products, refill stations for the brand’s hair cleanse and conditioner products, and has a consultation chair where customers can get free scalp analyses with a proprietary device. There is also a vending machine stationed outside the shop, something the brand is looking to expand throughout the city. The shop opening coincides with the launch of Act + Acre Travel, a limited-edition line of travel essentials that support the brand’s ethos of scalp and hair health.

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