By  on November 13, 2017

After 65 years of business, Alcone Co. has maintained its legacy in the professional makeup industry because of its familial bond.

Originally founded by Alvin Cohen in 1952 as a drugstore in New York’s Chelsea neighborhood and later purchased by the Mallardi family, the company has been passed down from generation to generation with nearly all family members playing a key role in the company’s evolution.

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