PARIS – The Alexandre de Paris hair accessories brand has a new shareholder: Yagi Tsusho group of Japan.

Vendis Capital on Tuesday said that it will transfer its interest in the Bailly group, in which the private equity firm had invested during 2013 to support the purchase of Alexandre de Paris. Its stake was around 50 percent.

Financial terms of the deal were not disclosed.

With Vendis, Bailly group — Alexandre de Paris’ exclusive licensee — ramped up the development of the brand’s distribution in Asia and continued its expansion elsewhere abroad.

“The transaction, which was mutually agreed between all parties, will allow the Bailly group to accelerate its ambitious development in Asia,” stated Vendis. “The operation will effectively allow the Bailly group to work closely together with a strategic player in one of the most important regions for the Alexandre de Paris brand.”

Among its other activities, Yagi Tsusho distributes fashion brands such as Moncler in Japan.

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Alexandre de Paris sells its products in more than 100 stores in over 20 countries. Its annual sales are reportedly 40 million euros, or $44.9 million at current exchange.

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