By  on March 5, 2018

SHANGHAI — In conjunction with its annual beauty awards Sunday, Tmall executives held a summit to outline trends and innovations in China’s beauty e-commerce sphere.

Winners at the fourth annual edition of the awards — selected by Tmall based on criteria such as search popularity, customer reviews, sales and service — included brands such as SK-II, Estée Lauder, Giorgio Armani, Givenchy, Lancôme and MAC. All of these brands are also examples of the increasing number of high-end foreign beauty brands, which have joined the Tmall platform in recent years.

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