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UPDATED: All The Beauty Retail Expansions of 2023

A list of all the beauty brand retail expansions in 2023.

Updated Mar. 6


Moon Juice enters Ulta Beauty.

Adaptogenic-based skin care and ingestible brand, Moon Juice, has launched in over 1,300 Ulta Beauty doors. The California-based brand has been available at Sephora since 2017, and is bringing 13 stock keeping units to Ulta through the retailer’s Conscious Beauty initiative and new Wellness Shop.

Nutrafol Women's Nutraceuticals
Nutrafol Women’s Nutraceuticals Courtesy

Previously available only at Amazon, salons and health care providers in addition to its direct-to-consumer website, hair growth brand Nutrafol is entering 80 Sephora doors. The Unilever-owned brand harnesses a patented Synergen Complex to address causes of hair loss including aging, stress, hormone imbalance, nutrition and more.

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Neostrata's Enlighten and Restore collections.
Neostrata’s Enlighten and Restore collections. courtesy photo

Previously available only in dermatologist’s office, Johnson & Johnson-owned skin care brand Neostrata is hitting retail for the first time. It has launched on, and is rolling out to 147 Target stores across the U.S.


Selfless By Hyram
Selfless by Hyram courtesy photo

After the brand’s surprise January exit from Sephora, skinfluencer Hyram Yarbro’s Selfless by Hyram will debut at more than 700 Target doors and on Feb. 5. The brand, created in partnership with The Inkey List, also has a strong purpose-led agenda.

Loops Beauty hydrogel masks.
Loops Beauty hydrogel masks. courtesy photo

Celebrity-loved hydrogel mask brand Loops Beauty is debuting four stock keeping units in more than 1,500 Target stores, and online at the retailer. Actress Camila Mendes is the brand’s creative director.

Beia Lindsey Swedick

Sexual wellness line Beia is entering four Neiman Marcus doors in New York, Boston, Dallas and Atlanta, and online, as part of the retailer’s sexual wellness pilot program. The vegan line bills itself as “skin care that elevates your sex life.”

Chillhouse Chill Tips
Chillhouse Chill Tips courtesy photo

New York City-based wellness center, Chillhouse, has launched its first products at retail. Press-on Chill Tips will be avaiable in five styles online at and in 519 Target stores.

Mara courtesy photo

Algae-infused skin care brand Mara is now available at, and will launch in 252 Sephora stores beginning March 10. The “blue beauty” brand is also sold at Anthropologie, Free People and Credo Beauty.

Peace Out Skincare
Peace Out Skincare Photo courtesy of Peace Out Skincare

Peace Out Skincare — one of Sephora’s top selling acne brands — has come to Ulta. The brand is rolling out to 1,359 stores with six hero skus, including its newly launched Acne Day Dot.

Ourself skin care
Ourself Photo courtesy of Ourself

Biotechnology-backed Ourself has entered 25 Nordstrom doors. Nordstrom joins Violet Gray, Moda Operandi and Blue Mercury as the fourth retailer to carry the brand since its direct-to-consumer launch in February 2022.


Credo Beauty has gained a new initiate. Skin care and makeup brand Iris&Romeo has launched all six of its products online and at 11 of the clean beauty retailer’s locations nationwide.


Dries Van Noten's collection of fragrances, makeup and beauty accessories are launching at Bergdorf Goodman March 2.
Dries Van Noten’s fragrances. courtesy photo

Exactly one year after the designer’s beauty foray, Dries Van Noten’s fragrances, makeup and beauty accessories are launching at Bergdorf Goodman March 2. Also available at Saks Fifth Avenue and Selfridges, the Belgian designer’s fragrances contain at least 85 percent natural ingredients.

Athena Club enters Target.
Athena Club enters Target. courtesy photo

Digitally native grooming, wellness and period product brand, Athena Club, has come to Target. Marking the company’s first mass retail foray, Athena Club’s hair removal products, including its razor kit, wax strip kits and shaving foam, all costing $11.99 or less, have entered 1,600 doors.

Coco & Eve is launching at Ulta.
Coco & Eve is launching at Ulta. Benoit Audureau

Bali-inspired Coco & Eve — which claims to have grown 240 percent in the last 24 months — has made its brick-and-mortar debut at Ulta. Consumers can now shop the brand’s Sunny Honey tanning line, which includes bronzing foam, face drops and a bronzing mist at 440 Ulta stores.

Function of Beauty
Function of Beauty courtesy photo

Customizable hair, skin and body care brand is expanding its international presence, launching in 380 Boots stores in the U.K and Ireland. The Boots product assortment will include four shampoo and conditioner bases curated by hair type, and 10 hair goal boosters that support specific hair goals.

Hanahana Beauty Shea Body Butter
Hanahana Beauty Shea Body Butter KELLY ALLISON

As part of Ulta’s Sparked program, through which the retailer highlights up-and-coming brands, Hanahana Beauty has launched its shea body butter in 400 doors. Consumers can also shop the brand’s body bar and pore-detoxifying powder mask at