Proper contouring and strobing skills were on full display this weekend during the inaugural American Influencer Awards for Beauty.The awards program, which took place Saturday at The Novo theater in downtown Los Angeles, sought to highlight the best of the beauty influencer set across makeup, nails and hair. The event was put on by the Van Nuys, Calif.-based publication Beauty Launchpad and beauty sales organization The Kirschner Group Inc. of Valencia, Calif.The ceremony was, sure, self-congratulatory. What awards show isn’t? It more importantly only continued to highlight the growing role of the influencer business when it comes to the sale and marketing of products. As Guy Tang, who took home awards for hair influencer and creative hair colorist of the year, told the audience, “We validate ourselves. I think that’s the most important thing. You have to know your worth.”While an advisory panel of industry executives selected the nominees, it was the public who ultimately voted on the winners.Shameless plugging from the evening’s hosts Patrick Starrr, whose real name is Patrick Simondac, and Kandee Johnson — who managed to keep the program with 25 awards categories moving quickly enough — came as the pair jokingly peddled each other's product collaborations on stage. For Johnson, it was her Too Faced eye shadow palette and holiday hair-care line with OGX Beauty and for Starrr a powder collaboration with MAC Cosmetics due out Dec. 14.“For Patrick and I, collaborating with global brands like Too Faced and MAC Cosmetics, I just feel like this year has been a dream come true,” Johnson told the crowd. “To see where the beauty community was even five, six years ago, I don’t know if any of us would be where we are right now [if it weren’t] for the changes that have been in this community and all the hard work.”Jamie Kern Lima, the cofounder and chief executive officer of IT Cosmetics, echoed that sentiment while up on stage to present an award.“IT Cosmetics was built on word of mouth thanks to so many of you in this room, and it’s your expertise and authenticity that’s not only been a huge impact on IT Cosmetics, but also the entire beauty industry,” the ceo said. “Everything is changing.”The weekend’s awards show isn’t an anomaly as more and more programs are created to honor the work of influencers. Revolve held its first #Revolveawards earlier this month. E-tailer MyDeal hosted its Top 50 Influencer Awards in Australia, while there was also the Influence Asia 2017 awards spanning multiple categories across seven countries earlier this year.AIA attendees paid $44.75 to see their favorite beauty influencers in real life with award categories that included makeup tutorialist of the year to Jaclyn Hill, celebrity makeup artist of the year to Mario Dedivanovic of Makeup by Mario and wig master of the year to William Jackson who goes by Tokyo Stylez.For More West Coast Coverage in WWD:Sneaker Reseller Goat’s Pop-up Exhibit a Place for Stories, conversationJunk Food Clothing, Levi’s Join on New Store ConceptAritzia Collaborates With Levi’s for Exclusive CollectionCFDA Incubator Makes Final Showcase Stop at W HollywoodBumble Bizz Fetes L.A. Debut With Gwyneth Paltrow, Sara and Erin Foster
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.