By  on June 25, 2019

As sales from clean beauty brands continue to fuel growth in prestige skin care, Amorepacific Group is launching its own clean skin-care brand, Primera, into the U.S. market.

Primera, an eco-friendly line formulated with the seeds of plants and fruits, has until now only been distributed in the company’s native South Korea.  About 25 skus are to launch today on, and a selection of five key hero products is to debut in July in all Sephora doors, with the broader assortment arriving in 50 doors this fall. The line is packaged in completely recyclable materials and contains no parabens, phthalates, mineral oil, synthetic colorants and fragrances, among other ingredients consumers are growing increasingly wary of.

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