By  on March 29, 2018

Anastasia Beverly Hills topped the Tribe Dynamics earned media value color cosmetics report for February.

The brand recorded $105.1 million in earned media value, flat from the previous year. Its earned media value can also be attributed to the pre-launch of the brand’s collaboration with influencer Amra Olević. The highlighter in the collaboration collected $14.9 million in earned media value with content from 929 influencers.

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