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Anastasia Beverly Hills, Glamglow, Bellami Reach Top Spots in December Earned Media Value

Tribe Dynamics’ December 2017 EMV report highlights the brands winning in social media.

Anastasia Beverly Hills has again reached the top spot on Tribe Dynamics’ earned media value color cosmetics report for December 2017.

The brand reported $96.7 million in earned media value, a 30 percent year-over-year increase. The majority of the brand’s earned media value came from Instagram, where it reported $86.7 million.

Following Anastasia Beverly Hills is MAC with $81.6 million in earned media value, a 13 percent year-over-year increase, and Tarte with $54.4 million, a 6 percent year-over-year decrease.

Maintaining the buzz it created when it launched last September, Rihanna’s Fenty Beauty received the 10th spot on the list with $41 million in earned media value, a 707,968 percent year-over-year increase. The brand’s earned media value can be attributed to the launch of its Stunna Lip Paint in mid-November, which garnered mentions from 500 influencers and recorded $6.4 million in earned media value.

In skin care, Glamglow received the top spot with $6.3 million in earned media value, a 54 percent year-over-year increase, followed by Farsali with $4.7 million, an 86 percent year-over-year increase, and Lush with $4 million, a 25 percent year-over-year decrease.

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Brazilian Bond Builder received the top spot on Tribe Dynamics’ hair-care report with $5.6 million, a 667 percent year-over-year increase. The brand was followed by Olaplex with $3.7 million, a 26 percent year-over-year increase, and Redken with $3.5 million, a 96 percent year-over-year increase.

For hair tools, wigs and extensions, Bellami received the top spot out of five brands with $8.1 million in earned media value, a 15 percent year-over-year increase. This increase can be related to the brand’s collaboration with actress Dove Cameron for its clip-in collection. The launch party for the collaboration gained $988,100 in earned media value.