Anastasia Beverly Hills

Anastasia Beverly Hills has again reached the top spot on Tribe Dynamics’ earned media value color cosmetics report for December 2017.

The brand reported $96.7 million in earned media value, a 30 percent year-over-year increase. The majority of the brand’s earned media value came from Instagram, where it reported $86.7 million.

Following Anastasia Beverly Hills is MAC with $81.6 million in earned media value, a 13 percent year-over-year increase, and Tarte with $54.4 million, a 6 percent year-over-year decrease.

Maintaining the buzz it created when it launched last September, Rihanna’s Fenty Beauty received the 10th spot on the list with $41 million in earned media value, a 707,968 percent year-over-year increase. The brand’s earned media value can be attributed to the launch of its Stunna Lip Paint in mid-November, which garnered mentions from 500 influencers and recorded $6.4 million in earned media value.

In skin care, Glamglow received the top spot with $6.3 million in earned media value, a 54 percent year-over-year increase, followed by Farsali with $4.7 million, an 86 percent year-over-year increase, and Lush with $4 million, a 25 percent year-over-year decrease.

You May Also Like

Brazilian Bond Builder received the top spot on Tribe Dynamics’ hair-care report with $5.6 million, a 667 percent year-over-year increase. The brand was followed by Olaplex with $3.7 million, a 26 percent year-over-year increase, and Redken with $3.5 million, a 96 percent year-over-year increase.

For hair tools, wigs and extensions, Bellami received the top spot out of five brands with $8.1 million in earned media value, a 15 percent year-over-year increase. This increase can be related to the brand’s collaboration with actress Dove Cameron for its clip-in collection. The launch party for the collaboration gained $988,100 in earned media value.