By  on July 5, 2018

Anastasia Beverly Hills has topped the Tribe Dynamics’ earned media value color cosmetics report for May. The brand recorded $76 million in earned media value, although this was a 16 percent year-over-year decrease.

In second was MAC Cosmetics with $52.5 million, a 19 percent year-over-year decrease, while in third is Huda Beauty, which is its highest ranking to date, with $48.2 million, an 82 percent year-over-year increase.

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