By  on October 24, 2018

Anastasia Beverly Hills has kept its lead in Tribe Dynamics’ September earned media value report.

The color cosmetics brand recorded $70 million in earned media value, a 28 percent year-over-year decrease. MAC followed in second with $58 million, a 25 percent year-over-year decrease and Huda Beauty jumped from sixth place to third with $49.1 million, an eight percent year-over-year increase.

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