By  on April 26, 2018

Selling is inherent for Angel Merino, also known to fans as MacDaddyy. The makeup artist and Artist Couture chief executive officer has come a long way from his days working at the MAC Cosmetics counter at MainPlace Mall, now finding himself sitting opposite executives from Sephora as he looks to scale his makeup line.

Merino’s line Artist Couture rolled out to Sephora stores in the U.S., Canada and online in February with plans for exclusive holiday sets for the beauty retailer and a longer-term goal of getting his own gondola in store. Artist Couture is also sold in Planet Beauty, Naimie’s Beauty Center, Ricky’s and online retailer Beauty Bay in addition to its own online shop. Merino’s got a contract with NYX Cosmetics for the beauty brand’s makeup masterclasses; along the way, he’s steadily amassed an Instagram following of 1.3 million people.

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