Selling is inherent for Angel Merino, also known to fans as MacDaddyy. The makeup artist and Artist Couture chief executive officer has come a long way from his days working at the MAC Cosmetics counter at MainPlace Mall, now finding himself sitting opposite executives from Sephora as he looks to scale his makeup line.
Merino’s line Artist Couture rolled out to Sephora stores in the U.S., Canada and online in February with plans for exclusive holiday sets for the beauty retailer and a longer-term goal of getting his own gondola in store. Artist Couture is also sold in Planet Beauty, Naimie’s Beauty Center, Ricky’s and online retailer Beauty Bay in addition to its own online shop. Merino’s got a contract with NYX Cosmetics for the beauty brand’s makeup masterclasses; along the way, he’s steadily amassed an Instagram following of 1.3 million people.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty