Angela Caglia is the next luxury facialist to try her hand at national retail.
The Bel Air-based aesthetician is rolling out her product line this spring to a series of retailers, including Neiman Marcus, Saks Fifth Avenue, Revolve Beauty and dermstore.com. The brand launched in October 2017 with Violet Grey.
Caglia is a celebrity facialist whose client list includes Helena Christensen and Minnie Driver. And following in the tradition of other celebrity facialists like Joanna Vargas and Shani Darden, Caglia launched her own self-named product line last year.
The tight lineup of five stockkeeping units is produced in small batches, formulated with sustainably sourced meadow foam seed oil, an ingredient with a structure similar to that of the body’s own sebum and which is known to calm inflammation and acne. Prices are on the high end, ranging from $110 for the Soufflé Moisturizer made with goat’s milk to $160 for a facial oil. The line, which was produced in a certified organic lab, also includes the Power Cleansing Balm, Detox Serum and Dream Exfoliant Mask, a gentle peel made with glycolic acid and purple sweet potato extract.
“I make it very simple to understand,” said Caglia of her lineup. “A lot of women don’t have time to get facials and I’ve seen that decline — I’ve created this so they can have that experience.”
Not only are facials time-consuming, but services with an aesthetician of Caglia’s caliber are costly. Caglia’s signature La Vie en Rose Power facial is priced at $400 and available to clients at her skin spa in Los Angeles and at her residency at TriBeCa beauty boutique Onda Beauty for a few days once a month — not to mention the occasional house call to an A-list client. But consumer awareness of these kinds of high-end services — and the service providers — is bigger than ever because of Instagram. Said Caglia, “I want every woman to feel like the celebrities I work on.”