By  on February 15, 2002

NEW YORK — Aramis hopes to win big with its new Trifecta Triple Effect Formula for men. The new treatment product, part of the company’s Lab Series line, is a new third step in the mantra that the brand is driving home for men: Clean. Shave. Treat. Trifecta employs a nonacid technology to eliminate dry, flaky skin cells, then hydrate the skin. It also provides antioxidant protection.

While the Lab Series lineup currently includes a treatment option for men with dry skin, Trifecta is intended for men with oily skin.

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