By  on November 1, 2010

The beauty industry apparently can’t get enough of Taylor Swift. Barely six months after signing on as the new face of Procter & Gamble’s Cover Girl brand, the Grammy Award-winning singer has signed a deal with Elizabeth Arden to create her own fragrances. The first products are expected to be launched in prestige distribution in fall 2011.

This story first appeared in the November 2, 2010 issue of WWD. Subscribe Today.

To continue reading this article...

load comments
blog comments powered by Disqus