By  on April 29, 2019

In an increasingly saturated influencer landscape, the micros are coming out on top.

Microinfluencers, aka influencers with between 10,000 and 100,000 followers, are steadily gaining popularity in fashion and beauty, according to Launchmetrics’ annual State of Influencer Marketing report. The 2019 report surveyed marketing, communications and public relations professionals from the fashion, luxury and beauty sectors, as well as influencers. Of those surveyed, 45.5 percent said they prefer working with microinfluencers.

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