Serving as president of perfumery since 2010, Armand de Villoutreys is expanding his role to president of ingredients at Firmenich, effective July 1. Strengthening synergies between the perfumery and ingredients divisions, the appointment is part of the fragrance company’s mission to build up its natural ingredients.

“By bringing our perfumery and ingredients teams closer together, I am [pleased] about the creative potential ahead,” de Villoutreys said. “Our excellence in perfumery with award-winning creators, combined with the industry’s finest ingredients portfolio, gives us an undeniable edge to delight consumers and win with our customers.”

In addition to the new appointment, Amaury Roquette, vice president of sales and ingredients, will report directly to de Villoutreys while leading the ingredients business globally.

De Villoutreys first joined Firmenich in 1999 as the general manager of fine fragrance in Europe, then succeeded Patrick Firmenich in 2001 as vice president of fine fragrance, globally. He was appointed to the company’s executive committee when given the role of president of perfumery in 2010. With his new role, de Villoutreys will continue to report to Gilbert Ghostine, chief executive officer of Firmenich.

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“Since Armand’s appointment as president of perfumery in 2010, he successfully advanced the leadership of our perfumery business year-on-year as evidenced by our number-one position in fine fragrance and our growth leadership in body and home care,” said Ghostine. “By extending his vision, deep industry knowledge and customer intimate to ingredients, I am confident that he will take the group to new heights.”

De Villoutreys aims to grow the natural ingredients division at Firmenich with a commitment to providing natural ingredients in a sustainable and traceable way. This commitment will be cemented through partnerships with sources like Jasmine Concrete, the leader in flower extraction in India.

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