By  on June 20, 2018

A new indie fragrance brand is pairing scent with sound.

Founded by former Unilever and L’Oréal executive Ali Kashani, Art Meets Art tapped four top perfumers — Alberto Morillas, Christophe Raynaud, Fabrice Pellegrin and Frank Voelkl — and asked them to create fragrances for five cult classic songs. The brand launched in July 2017 at Printemps Paris, followed by a U.K. launch in December. This week, it made its U.S. debut at Saks Fifth Avenue.

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