Skip to main content

As Four Set to Launch Denim Line and New Fragrance

As Four is breaking out with a denim collection and a new fragrance.

NEW YORK — As Four is breaking out with a denim collection and a new fragrance.

The company will launch an As Four Denim line for spring, and a new fragrance called Three As Four will debut during Paris Fashion Week in October.

The denim collection will replace the spring 2006 collection and fashion show that was scheduled for Sept. 14, allowing the design team to focus on the new venture.

“There won’t be a collection for spring-summer, but there is a collection for fall-winter 2006 already in production,” said German Azazel, a representative for As Four, the avant-garde label created by first-name-only-designers Adi, Ange and Gabi. The fourth designer, Kai, left the company in February to pursue other interests.

Three As Four, the new perfume, is a collaboration between Symrise, the essential oils house, and Colette, the Paris-based concept boutique. Fashion brands such as Hussein Chalayan and Bless have also created their first fragrances through the project, as reported in June. The collection of one-off fragrances is dubbed “Curated by Colette” and will be available at the store in October.

In addition to the denim, a collection called The Best of As Four will be introduced next month. “Basically, these are our best pieces, the ones that have been covered by the press, the ones that As Four wears the most,” said Azazel. “It will include pieces from past collections, but there will be a few new styles, too.”

The Best of As Four and As Four Denim will be presented on Sept. 9. “There will be a number of art performances and different bands playing at the presentation. I think Sean Lennon will perform. It will be six hours of partying,” said Azazel, adding there are three venues being considered.

A Limited Edition Store, stocking the Best of As Four and As Four Denim, will open in the same location as the presentation and will remain open for five days, beginning Sept. 9. Consecutive launches are also planned for Paris, to coincide with the As Four for Colette perfume launch during Paris Fashion Week in October, and in Tokyo with an exclusive partnership with Diptrics, importer and distributor of young-designer high fashion for Japanese-based stores, among them Barneys New York Japan, United Arrows and Isetan.

You May Also Like

The denim collection, with retail prices between $111 and $300, will include 26 styles, ranging from pants, jackets and skirts to coats and accessories in heavy and light-weight fabrics.