Eau Thermale Avène has linked with the Kind Campaign on its second #AveneHope initiative, called Kindness Is Power, to benefit the international nonprofit’s support of antibullying.Timed with Eczema Awareness Month and National Bullying Prevention Month, the Kindness Is Power program will run through the month of October on a dedicated hub page, aveneusa.com/hope. The hub page includes a video detailing the story of Carissa Chilson, a 12-year-old eczema patient from Texas who was treated at the Avène Hydrotherapy Center in France. Prior to her visit to the Hydrotherapy Center, Chilson had faced bullying by classmates due to her skin condition.Consumers can support the campaign by purchasing a Kindness Is Power tote bag containing some of Avène’s targeted eczema products — including the 100-ml. XeraCalm A.D Lipid-Replenishing Cleansing Oil and a choice of either the 200-ml. lipid-replenishing cream or balm. A 150-ml. can of Avène’s thermal spring water is also included in the tote bag, which retails for $47. Tote bags can also be purchased separately for $5.The annual #AvèneHope program was launched last year to support Eczema Awareness Month.“Reinforcing Avène’s position as a brand so deeply committed to sensitive and problem skin, the annual [#AvèneHope] campaign allows Avène to showcase powerful and inspiring stories of suffering and healing that go beyond product,” said Jackie Flam, vice president of retail and salon for Eau Thermale Avène, Klorane and René Furterer at Pierre Fabre Laboratories in the U.S. “Avène is a brand with a tremendous emotional connection to its consumer base, as relieving severe skin conditions truly improves lives — in this case not only for Carissa, but also for her family, who supported her through years of suffering.”The Kindness Is Power campaign will run through Oct. 31.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.