Seeking to boost its credentials as an authority in the fashion world, Avon has joined with designer Christian Lacroix to create two fragrances, Christian Lacroix Rouge for women and Noir for men.The new multiyear partnership is part of the company's strategy to strengthen its brand's competitiveness through designer and celebrity alliances, according to Geralyn Breig, senior vice president and brand president of Avon. Earlier this year, Cynthia Rowley became the first designer to team up with the company for a limited edition color cosmetics line, Cynthia Rowley for Avon Fall 2007 Color Collection."These partnerships have proven to be commercially successful," said Claudia Poccia, president of Avon U.S. Beauty and global president of Mark. "Christian is a proven style authority, and we wanted to bring his style and artistic spirit to our consumers. He raises the bar for us aesthetically, and we think his work will really resonate with our customers and sales representatives."Despite the designer brand's licensing agreement for a prestige scent with Inter Parfums Inc., Christian Lacroix viewed the collaboration with Avon as an opportunity to tap into the mass market to build brand awareness."Our distribution strategy and business model is very different than theirs, but this is a great way to show off our design sensibilities and mix them with Avon's beauty expertise," said Nicolas Topiol, chief executive officer for Christian Lacroix, who noted that the partnership would give the company exposure in South America and the Far East.Avon was attracted to Lacroix's sophisticated and vivid style and his commitment to women."Everything he does comes from a perspective of celebrating women," said Breig. "His creations are about women's fantasies and making their dreams come true."Christian Lacroix Rouge for women will be launched in September, and the men's scent, Noir, will make its debut in February. Both scents were created by International Flavors & Fragrance perfumers. Laurent Le Guernec and Carlos Benaim created Rogue, and Pascal Gaurin and Yves Cassar produced Noir.Described as a "floral chypre," Rouge features top notes of white pepper, orange and red peony; middle notes of osmanthus flower, Japanese plum blossom and Amazonian water lily, and bottom notes of cashmere woods, patchouli and musk."For the fragrance, we wanted something that had passion, elegance and sensuality, embodying the seductive elements of a woman," said Tracy Haffner, Avon's executive director of global marketing for fragrance.Retailing for $32, Rouge will be launched in the U.K. in September, followed by a full rollout to all markets, including the U.S., the following month. The gift-with-purchase will be a cosmetic bag designed by Lacroix. The fragrance's red and black packaging will reflect Lacroix's passion for bullfighting.Noir, which retails for $28, is a "fresh, woody" blend with top notes of ginger and saffron; middle notes of cardamom and orris, and bottom notes of white cedarwood, driftwood, vetiver and musk. Although executives wouldn't comment, industry sources estimated that first-year retail sales for both fragrances would be about $10 million.According to Poccia, both launches will be supported by print and television ad campaigns in Europe and Latin America. Plans for U.S. advertising are not yet final. Fashion photographer Javier Vallhonrat photographed the print ads.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion