Avon Products Inc. experienced a strong first-quarter performance in Latin America, which offset a sales decline in North America — and propelled double-digit gains in overall sales and profits, the direct selling giant reported Tuesday.

Profits were up 23.1 percent during the quarter ended March 31 to $184.7 million, from $150 million in the year-ago period, on total revenues that rose 14.2 percent to $2.5 billion from $2.19 billion a year ago.

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