Avon Products Inc. has tapped renowned personal finance expert and award-winning television host Suze Orman to act as “special personal finance adviser” to Avon representatives, to offer them money management advice.

“For over a century — 34 years before women won the right to vote — Avon has been providing women the opportunity to earn money and achieve economic independence,” said Andrea Jung, Avon’s chairman and chief executive officer, in a statement Thursday. “Suze shares our deep commitment to empower women, and working together we can form a powerful partnership to continue to advance this important agenda.”

The long-term partnership will launch for Avon’s 500,000 representatives in the U.S. this month, with plans to expand globally in the future. Through the initiative, Avon representatives and employees will be able to contact Orman for individualized advice through an “Ask Suze” mailbox feature on their YourAvon.com company site. Additional financial management tools will be provided for things such as how to create a will and trust and evaluate insurance. Orman will also be featured at events, “webinars” and taped Webcasts.

Orman said she first got involved with Avon by chairing the judging panel of the Hello Tomorrow Fund in March. It was at an Avon representative conference in August that Orman became interested in partnering with Avon, as they shared a similar message.

“I saw that the Avon reps were the women I’ve been reaching out to for all these years — they are the women calling into my show and here they were all in front of me,” said Orman. “Middle America only needs that extra $2,000 to $5,000 to make their lives work. For me, it’s about motivating and showing women how to make more from the money they already have by making the right decisions.”

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