“American Idol” hopefuls take note: There’s a new talent scout in town.
This story first appeared in the August 25, 2010 issue of WWD. Subscribe Today.
This December, Avon Products Inc. will launch a global singing contest as part of Avon Voices, an initiative tied to the company’s 125th anniversary celebration.
“For 125 years, Avon has been empowering generations of women to find their individual voice,” said an Avon spokeswoman, adding the program is “designed to inspire and empower women to share their voice, their song and their story.”
The global online talent search for a female singer is the first element of Avon Voices. Participants will be able to register for the competition beginning Dec. 1 at avonvoices.com, where they can upload a video of themselves singing a song from a number of preselected tunes listed on the site.
The panel will be made up of high-profile judges, including Fergie, a six-time Grammy Award winner and Avon spokeswoman, and songwriter Diane Warren, who wrote Aerosmith’s “I Don’t Want to Miss a Thing,” among a number of other award-winning songs.
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The second element of Avon Voices is a songwriting competition that incorporates the themes of “empowerment,” which is open to both men and women. Participants will be asked to post the lyrics and song sheets on the Web site.