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Hair and makeup at Yiqing Yin’s couture show took a cue from her spring collection’s theme: blooming ashes.

 

Josh Wood, global creative director of color for Wella Professional, custom-colored wigs, hairpieces and two heads of hair to correspond with models’ specific skin tone, eye color and outfit to be worn on the runway.

 

“I think the world is looking for this perfect aesthetic,” he said. “And for me, this is taking color completely to the next level. Gone are the days [when people take tear sheets] into a salon and say: ‘I want to look like this.’ There’s this element of personalization or bespoke.”

 

Wood layered colors and opted for a slightly chilly tonality, with a pearlized ashy topcoat over a warmer undercoat.

 

For her part, hairstylist Vi Sapyyapy said Yin wanted models to look quite primitive and raw, with tresses having an organic texture. Using Leonor Greyl’s mousse, she dried out tresses for a dreadlock-like consistency.

 

“But at the same time, we wanted to keep [it] very chic,” explained Sapyyapy, who swept hair into low-slung ponytails.

 

Shu Uemura national makeup artist Ludovic Engrand envisioned a rebirth into a chaotic, mystical world while conceiving the show’s look. To make models’ skin glow, he used the brand’s Glow Creator product.

 

“The impression is that the light comes from inside the skin,” he said. “The shine is ivory.”

 

Foundation was added followed by another layer of Glow Creator.

 

Engrand also applied a gray smoky color underneath models’ eyebrows, left eyelids nude and at the last moment put on a balm for a wet effect.

 

“No lips, no blush — really a purity,” he explained.

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