By  on September 12, 2018

BareMinerals is strengthening its stake in the clean beauty movement with a little help from the stars.

The brand, which has struggled since its acquisition by Shiseido in 2010, is rebooting with a renewed focus on its 23-year history of being clean. This summer, the company launched a three-pronged campaign called “The Power of Good” with “Black Panther” actress Letitia Wright. Now it is adding two new faces to its roster: Hailey Baldwin and Rosie Huntington-Whiteley.

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