The Estée Lauder Companies' Breast Cancer Campaign — founded by Evelyn H. Lauder — is hoping to raise $8 million for its 25th birthday.The campaign, which enters its 25th year in October, has funded 225 medical research grants through the Breast Cancer Research Foundation. When the organization started, there was no pink ribbon (Evelyn Lauder and former Self magazine editor in chief Alexandra Penney co-created it in 1992) — but now, the group has raised more than $70 million, and more than 150 million pink ribbons have been handed out at Lauder counters worldwide.“A day doesn’t go by when we don’t get a phone call from someone looking for help for themselves, their mother, their sister, their cousin, their friend, in getting them the right care because they’ve been diagnosed with breast cancer,” said William Lauder, executive chairman of the Estée Lauder Cos. and son of Evelyn, who died in 2011. “A week doesn’t go by when we don’t get a thank you from an employee or relative of an employee or a consumer saying, ‘thank you for the work you’ve done, you’ve cured me, my sister, my mother, my cousin,’ and for that, I’ll always be grateful.”To help get to that $8 million number, many of the Estée Lauder Cos. Inc. brands have launched special-edition products with proceeds that will go toward the foundation, according to Lauder. Products include pink-themed Clinique Dramatically Different Moisturizing Lotion, Estée Lauder Advanced Night Repair, La Mer Moisturizing Cream, Aveda Hand Relief Moisturizing Creme and others.Lauder employees pitch in too, he noted. “I went to the Estée Lauder brand sales meeting last year, and all the different regions from the U.S. were competing to see who could raise the most money amongst each other,” Lauder said. Aerin Lauder donated two rings for a Sotheby's fine jewelry auction Oct. 17, the proceeds of which will go to the BCRF.Corporate social responsibility is important to employees, Lauder noted. "Companies are coming to see that being just sales and profit machines are not enough to interest and excite their employees,” Lauder said. “Companies have to stand for more than just the product and service.”“When my mother Evelyn Lauder started this campaign over 25 years ago, it was something we were all very proud of, something we could really behind, something that was meaningful — and we noticed results right away,” Lauder said.The money has definitely helped make headway in terms of breast cancer research, according to Dr. Larry Norton, scientific director at the BCRF.“The breast cancer campaign…it’s been extraordinarily successful in terms of international recognition of breast cancer,” Norton said. “In the years the BCRF has been functioning [there has been] a total transformation of our view of the disease [and] our approach to the disease in many ways.”One shift is the approach to research, Lauder noted. “We require [researchers] to share their findings in virtually real time with their colleagues and peers that are also doing research,” Lauder said. “Their findings and insights may help their colleagues who are trying to seek a cure.”Other points of progress include developing prevention strategies, more interdisciplinary teamwork, and most recently, the inclusion of mathematicians in the fold, Norton said.“The real transformation is a much closer connection between basic scientists, clinical scientists and the clinicians and doctors working together in a coordinated fashion to address breast cancer from all angles, so we can attack it from all angles,” Norton said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)