By  on October 18, 2017

The Estée Lauder Companies’ Breast Cancer Campaign — founded by Evelyn H. Lauder — is hoping to raise $8 million for its 25th birthday.

The campaign, which enters its 25th year in October, has funded 225 medical research grants through the Breast Cancer Research Foundation. When the organization started, there was no pink ribbon (Evelyn Lauder and former Self magazine editor in chief Alexandra Penney co-created it in 1992) — but now, the group has raised more than $70 million, and more than 150 million pink ribbons have been handed out at Lauder counters worldwide.

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