The Estée Lauder Companies' Breast Cancer Campaign — founded by Evelyn H. Lauder — is hoping to raise $8 million for its 25th birthday.The campaign, which enters its 25th year in October, has funded 225 medical research grants through the Breast Cancer Research Foundation. When the organization started, there was no pink ribbon (Evelyn Lauder and former Self magazine editor in chief Alexandra Penney co-created it in 1992) — but now, the group has raised more than $70 million, and more than 150 million pink ribbons have been handed out at Lauder counters worldwide.“A day doesn’t go by when we don’t get a phone call from someone looking for help for themselves, their mother, their sister, their cousin, their friend, in getting them the right care because they’ve been diagnosed with breast cancer,” said William Lauder, executive chairman of the Estée Lauder Cos. and son of Evelyn, who died in 2011. “A week doesn’t go by when we don’t get a thank you from an employee or relative of an employee or a consumer saying, ‘thank you for the work you’ve done, you’ve cured me, my sister, my mother, my cousin,’ and for that, I’ll always be grateful.”To help get to that $8 million number, many of the Estée Lauder Cos. Inc. brands have launched special-edition products with proceeds that will go toward the foundation, according to Lauder. Products include pink-themed Clinique Dramatically Different Moisturizing Lotion, Estée Lauder Advanced Night Repair, La Mer Moisturizing Cream, Aveda Hand Relief Moisturizing Creme and others.Lauder employees pitch in too, he noted. “I went to the Estée Lauder brand sales meeting last year, and all the different regions from the U.S. were competing to see who could raise the most money amongst each other,” Lauder said. Aerin Lauder donated two rings for a Sotheby's fine jewelry auction Oct. 17, the proceeds of which will go to the BCRF.Corporate social responsibility is important to employees, Lauder noted. "Companies are coming to see that being just sales and profit machines are not enough to interest and excite their employees,” Lauder said. “Companies have to stand for more than just the product and service.”“When my mother Evelyn Lauder started this campaign over 25 years ago, it was something we were all very proud of, something we could really behind, something that was meaningful — and we noticed results right away,” Lauder said.The money has definitely helped make headway in terms of breast cancer research, according to Dr. Larry Norton, scientific director at the BCRF.“The breast cancer campaign…it’s been extraordinarily successful in terms of international recognition of breast cancer,” Norton said. “In the years the BCRF has been functioning [there has been] a total transformation of our view of the disease [and] our approach to the disease in many ways.”One shift is the approach to research, Lauder noted. “We require [researchers] to share their findings in virtually real time with their colleagues and peers that are also doing research,” Lauder said. “Their findings and insights may help their colleagues who are trying to seek a cure.”Other points of progress include developing prevention strategies, more interdisciplinary teamwork, and most recently, the inclusion of mathematicians in the fold, Norton said.“The real transformation is a much closer connection between basic scientists, clinical scientists and the clinicians and doctors working together in a coordinated fashion to address breast cancer from all angles, so we can attack it from all angles,” Norton said.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)