By  on July 16, 2019

Video platforms are buzzier than ever.

Social media convention VidCon hosted 75,000 attendees and more than 100 brand exhibitors at the Anaheim Convention Center in California this past weekend. The Viacom-owned event, founded by YouTube creator Hank Green, celebrated its 10th iteration, welcoming top creators — including those from the fashion and beauty realms — to participate in panels, meet their fans IRL and get face time with executives from the social media platforms on which they share their content.

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