It has been a year where beauty apps proved they can move the sales needle.Acknowledging the power of virtual try-ons, ModiFace was just announced by Apple as one of the “App Store Best for 2017.” The app assists with the challenge of selecting hair color by simulating how a shade would look on a user.Earlier this month, Perfect Corp.'s YouCam Makeup won Google Play’s “Best of 2017” award for “Most Innovative App.”When virtual apps burst onto the scene, brands and retailers asked for yardsticks to measure the return on investment. With greater usage, the benefits are coming into focus.Parham Aarabi, chief executive officer and founder of ModiFace, said recent partnerships with Clinique, Estée Lauder, Bobbi Brown and Smashbox Cosmetics saw a 100 percent conversion improvement for users who interacted with the ModiFace AR technology built into the e-commerce section of the brand sites. Each user, Aarabi said, tried on nine makeup shades per session.Now virtual try-ons are adding more in-store applications. According to Aarabi, many brands in ModiFace’s portfolio are working to integrate the company’s new technology for face and hair tracking into the customer experience. MAC Cosmetics, for example, recently unveiled ModiFace-powered mirrors in its stores."We are delighted to see the impact and results from our technology. Not only is it fun and engaging, but it also amplifies sales and conversions,” Aarabi said of the virtual capabilities.Based on success at Macy’s, YouCam Makeup is widening installations of magic mirrors. According to YouCam, the virtual makeup shopping experience will be expanded to 49 additional stores for the holiday season. The in-store experience features more than 250 makeup products from Macy’s Impulse Beauty department, including Benefit, NYX, Tarte, Urban Decay and Too Faced. The kiosks have typically produced double-digit growth, according to YouCam executives.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion