The beauty industry was punctuated with a barrage of technology collaborations during 2017. The latest to be unveiled is Ardell extending the use of augmented reality from lashes to its new color cosmetics launch.In a partnership with YouCam Makeup, Ardell will serve up more than 40 stockkeeping units from the cosmetics collection for virtual trial. The items include Double Up Mascara, Wispies Mascara, Eyeresistible Eye Shadow, Hydra Lipstick and Stroke A Brow feathering pen.“Beauty has always been about instant gratification,” said Terri Cooper, executive vice president at American International Industries. “We see how much the YouCam user is enjoying that immediate experience with our lashes and are excited for everyone to now have that same opportunity with Ardell Beauty.”Ardell is the latest in several major beauty apps bowing during the year. It was a year when technology resources had enough feedback to substantiate results. For example, Parham Aarabi, founder and chief executive officer of ModiFace, said partnerships with Clinique, Estée Lauder, Bobbi Brown and Smashbox Cosmetics saw a 100 percent conversion improvement for users who interacted with the ModiFace AR technology built into the e-commerce section of the brand sites. Each user, Aarabi said, tried on nine makeup shades per session. Moreover, Aarabi said AR also drives shoppers into stores to buy what they’ve sampled.With a tailwind behind it, technology is being used to boost beauty sales. Here are some of the major developments from the year.NYX Professional Makeup: The L’Oréal-owned beauty brand teamed with Samsung Electronics America to fuse beauty and technology using Samsung Gear VR for virtual reality makeup tutorials in select stores.Consumers can use the Gear VR Controller powered by Oculus to select products they would like to learn more about and at the end of the experience, users will receive a special offer to purchase the products featured in the tutorial at a special price.“NYX Professional Makeup is a digitally native brand with millions of followers across our global social media platforms,” said Mehdi Mehdi, the brand's vice president of digital. “We aim to seamlessly incorporate digital into everything we do, and see virtual reality as the new frontier in the beauty industry.”MAC In-store AR: ModiFace powered up the new MAC Cosmetics AR try-on mirrors in stores across the U.S. With the mirrors, select MAC shades and looks can be virtually tried on a user’s live video while at a retail store. Using ModiFace’s latest facial tracking and 3-D video makeup-rendering technology, the new AR mirrors provide a complete video of makeup under any lighting condition. The mirrors also feature ModiFace’s advancements in tracking accuracy and color rendering.Chatbots Help Sell Flawless by Gabrielle Union: Chatbots are coming into play for beauty. One example was the chatbot that was instrumental in not only launching Flawless by Gabrielle Union, but also helping the company understand how to fine-tune the brand for further success, according to Mahi de Silva, ceo of Botworx.ai, the company that built the AI-powered chatbot.“Botworx.ai has created a platform that allows us to provide richer, more varied conversations that ensure customers get exactly what they want out of the Flawless experience,” stated Vincent Davis, ceo of Flawless Beauty.Augmented Live-Stream Technology: ModiFace unveiled augmented live-stream technology for Facebook and YouTube. All of its partners can leverage their AR apps that ModiFace has built for them to live-stream virtual video makeovers. The new capability allows anyone, including makeup artists and brands, to broadcast a live video demonstration of different makeup styles by virtually applying them on their broadcast video using ModiFace’s technology. The application of virtual makeup on live video is done in real-time, meaning that it is applied instantaneously as the video is being broadcast.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)