By  on December 29, 2017

The beauty industry was punctuated with a barrage of technology collaborations during 2017. The latest to be unveiled is Ardell extending the use of augmented reality from lashes to its new color cosmetics launch.

In a partnership with YouCam Makeup, Ardell will serve up more than 40 stockkeeping units from the cosmetics collection for virtual trial. The items include Double Up Mascara, Wispies Mascara, Eyeresistible Eye Shadow, Hydra Lipstick and Stroke A Brow feathering pen.

To continue reading this article...

load comments
blog comments powered by Disqus