The beauty industry was punctuated with a barrage of technology collaborations during 2017. The latest to be unveiled is Ardell extending the use of augmented reality from lashes to its new color cosmetics launch.
In a partnership with YouCam Makeup, Ardell will serve up more than 40 stockkeeping units from the cosmetics collection for virtual trial. The items include Double Up Mascara, Wispies Mascara, Eyeresistible Eye Shadow, Hydra Lipstick and Stroke A Brow feathering pen.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos