If the runways are anything to go by, spring 2010 is going to be a major season for beauty. Once relegated to supporting players, hair and makeup were key components of the shows this season, enhancing the vision of designers and connecting to the inspiration and cultural forces at play in each collection. Six distinct feelings emerged, ranging from an exuberantly ladylike extreme femininity rooted in the more conventional side of spring to an almost apocalyptic view of fashion and beauty—futuristic, foreboding and, above all, fantastically theatrical. Here, a primer to the six top trends that will shape both the business and our views of beauty as we head into the new year.
This story first appeared in the November 13, 2009 issue of WWD. Subscribe Today.
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