By  on December 21, 2017

Revolve’s first beauty pop-up store attracted long lines of consumers hungry for beauty knowledge and products from the moment it opened earlier this month. Shoppers were eager to learn from superinfluencers such as Marianna Hewitt, makeup artists including Patrick Ta and product creators headlined by Jamie Sherrill of Nurse Jamie. Today, Chrissy Tiegen and Jen Atkin pop in for extra star power.

But once inside, sales were also driven by a team of experts handpicked for the online retailer by Beauty Barrage, a beauty consulting group. “Our people that are working there are microinfluencers with their own following and postings of their work,” said Sonia Summers, chief executive officer of Beauty Barrage. “They are all serious makeup artists.” When hiring for events of this type, Summers said they zero in on licensed hair and makeup artists, as well as skin experts.

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