The home page of 1,000 Flowers, D&A’s partner in the Nail the Election effort.

<B>Aiming to Nail the Vote</B><BR><BR>NEW YORK — The shape of the election is in the hands of women — or so contends a newly formed campaign called Nail the Election. The effort was launched by 1,000 Flowers, a six-month-old nonprofit...

Aiming to Nail the Vote

NEW YORK — The shape of the election is in the hands of women — or so contends a newly formed campaign called Nail the Election. The effort was launched by 1,000 Flowers, a six-month-old nonprofit organization billing itself as nonpartisan, and Designers & Agents, the fashion trade show organizer.

The campaign has enlisted all U.S. locations of The Body Shop to set up voter registration information displays in-store. In addition, it has distributed the displays, which contain voter registration forms — and nail files — to 1,700 independent hair salons and beauty shops in low voter registration areas in California, New York, Oregon, Ohio, Pennsylvania, Florida, Nevada and New Mexico. As registration deadlines approach and pass in these states, organizers are shifting efforts to election day turnout, and will begin using the tag line “Nail the Vote.”

California-based 1,000 Flowers, which was formed to cultivate voter awareness among women, has hooked up with D&A to target some 16 million single women who aren’t registered to vote and 22 million single women who didn’t exercise their right in the 2000 presidential election, according to Women’s Voices Women Vote, which tracked the data.

“Now, more than ever, women’s issues are at a critical juncture,” said D&A co-founder Barbara Kramer. “Women must have a voice in determining the direction our government takes.” The initiative was formed when Kramer heard about the efforts of Deborah Moore and Francesca Viteor, the duo that founded 1,000 Flowers, and decided to help with the Nail the Election campaign. Kramer further noted, “Even when it’s too late to register, it won’t be too late to remind people to go to the polls.”

D&A kicked off the nationwide campaign during its fashion, design and lifestyle trade show Sept. 27-29, here (see D&A story, this page.) An opening party showcased vote-inspiring — or vote-inspired — pieces by participant fashion designers. The Nail the Election campaign also will be highlighted at D&A events in Tokyo Oct. 20-22 and in Los Angeles Oct. 29-Nov. 1, where designers will exhibit and raffle off their works during the L.A. leg of the effort.

This story first appeared in the October 6, 2004 issue of WWD. Subscribe Today.

You May Also Like

Through and its participating retail venues, 1,000 Flowers encourages women to hold manicure parties, among other ideas, to motivate others to make their voices heard in November. The first 100 women to volunteer to hold a manicure party — a key element of Nail the Vote — will receive nail kits from 1,000 Flowers that include voter information, polish in a patriotic color scheme and nail decals that spell “vote” to further spread the message. 1,000 Flowers is also encouraging women to take to the polls by using the slogan “Arrive With Five,” suggesting women make a group event out of election day and bring four friends with them on Nov. 2.

— Holly Miller

Givaudan Names New Chairman

NEW YORK — Givaudan’s chairman, Henri B. Meier, will retire next spring as part of a long-term succession plan, the company said this week, and the fragrance supplier’s current chief executive will be named chairman. Juerg Witmer, the Geneva-based firm’s current ceo, will be appointed chairman upon Meier’s retirement, which is to be effective on April 27 — the date of Givaudan’s next general assembly, it said on Tuesday. Succeeding Witmer in the ceo post will be Gilles Andrier, who is currently head of Givaudan’s global fine fragrance business.

Two BAA Executives Add Duties

LONDON — Two managers at BAA plc, which runs the major U.K. airports and operates related retail space, will have their duties expanded.

Mark Riches, currently managing director of World Duty Free, will take on the additional role of managing director of Global Airport Retail. He now also will be responsible for retail businesses outside the U.K., which include operations at airports in the U.S., Australia, Oman and Italy. He also will join BAA’s international board.

Colin Hargrave has been named managing director of U.K. airport retail. Currently in charge of e-commerce and commercial telecoms, Hargrave will take charge of Terminal 5 retail. Heathrow’s Terminal 5 will be completed in late 2007 or early 2008.

Both will report to Brian Collie who, as reported, will retire at the end of the year and is working with BAA management to choose his successor.