PARIS — The ASEAN Cosmetics Directive, a common regulatory scheme that is to impact 10 countries in the Association of Southeast Asian Nations zone, will come into force on Jan. 1.

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Largely based on the European Cosmetics Directive, the ASEAN Cosmetics Directive aims to ensure the safety, quality and benefits of all cosmetics sold in the ASEAN region, said Roger Montigny, head of L’Oréal’s regulatory affairs for the Asia zone. Its goal is also to eliminate trade restrictions.

The ASEAN zone — which includes Brunei Darussalam, Cambodia, Indonesia, Lao People’s Democratic Republic, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam — boasts a population of 500 million. Beauty products already on the market there prior to Jan. 1 have a 36-month window to conform to the new directive.

Under the ASEAN Cosmetics Directive, beauty manufacturers will be obliged to make technical and safety information on each of their products readily available for regulatory authorities region-wide.

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An ASEAN Cosmetics Committee, comprising delegates from each country in the ASEAN zone, has been established, as well as an ASEAN Cosmetic Scientific Body, which was set up to review technical issues.

The ASEAN Cosmetics Directive’s differences with the European Directive include the mandatory inclusion of the manufacturing or expiration date on a product’s label if it is less than or equal to 30 months.