Skip to main content

Beauty Beat: Chanel’s Chiquet Makes First Two Major Moves

Maureen Chiquet made two major appointments Wednesday, Christine Dagousset to oversee the marketing and sales of fragrance and beauty, and Rebekah Hirsch as head of a newly unified public relations effort.

NEW YORK — Maureen Chiquet, president and chief operating officer of Chanel Inc., made two major appointments Wednesday, naming Christine Dagousset to oversee the marketing and sales of fragrance and beauty, and Rebekah Hirsch as head of a newly unified public relations effort.

Dagousset has served for seven years as international marketing director of skin care for Chanel Parfums & Beauté, based in Paris. She now has been named executive vice president of fragrance and beauté for Chanel Inc., succeeding Jean Hoehn Zimmerman, who left Chanel earlier this month after 27 years with the company.

In her new position, Dagousset will report to Chiquet. She is credited with developing the company’s Précision skin care business during the last five years, which contributed to Chanel’s top 10 global ranking.

“Christine Dagousset has incredible global experience and a proven track record in Chanel business and the fragrance and beauty industry,” Chiquet stated. “She has built our skin care line to remarkable success. I have great confidence in her. It’s wonderful to have the opportunity to grow our own people and tap our international talent pool.” She added that Dagousset’s tenure with Chanel and her understanding of the corporate culture will ensure a smooth transition in the U.S. fragrance and beauty business.

Before Dagousset joined Chanel in 1998, she was with L’Oréal Paris for 11 years in a variety of roles, including international group product manager for Vichy Makeup and Body, and brand director for Biotherm in Austria.

Previously, there were separate p.r. roles in fashion and beauty at Chanel. Chiquet said she decided to combine them, based on the Paris model, to provide “a unified vision.”

Hirsch, most recently vice president of fashion communications for Ralph Lauren, was named to the newly created post of senior vice president of public relations for fragrance, beauté, fashion, fine jewelry and watches. Hirsch also will report to Chiquet and will oversee all U.S. p.r. efforts for Chanel Inc. All members of the present p.r. teams will report to Hirsch.

Before joining Ralph Lauren, Hirsch also held major roles at Giorgio Armani, where she oversaw the p.r. direction for Emporio Armani, and Details magazine, which like WWD is now part of Fairchild Publications.

Related Galleries

You May Also Like

On Oct. 1, Chiquet succeeded Arie Kopelman as president and chief operating officer of the U.S. subsidiary. He subsequently became Chanel’s vice chairman. Chiquet previously worked at L’Oréal in Paris, beginning in 1985. She joined Gap Inc. in 1989 and rose to president of the Banana Republic division during her 14-year stint there. Before taking the helm of Chanel in the U.S., Chiquet spent a year in Paris immersing herself in the Chanel culture.

These two appointments are Chiquet’s first major ones in her new role.