Guinot's Nucleic Defense sun care line.

NEW YORK — Guinot is out to protect against sun damage with its reformulated collection of self-tanners, sunscreens and after-sun products called Nucleic Defense.<BR><BR>The French brand claims the 12-item collection is the first sun care line...

NEW YORK — Guinot is out to protect against sun damage with its reformulated collection of self-tanners, sunscreens and after-sun products called Nucleic Defense.

The French brand claims the 12-item collection is the first sun care line to use a complex of fish-derived DNA molecules and UVA and UVB filters to help protect against the sun’s harmful rays. The DNA molecules purportedly fill in the gaps in coverage left behind by traditional sunscreens, according to Elizabeth Lopera, Guinot’s New York-based director of education.

“When applying DNA with sunscreen, you are filling in windows that have not been filled in with just sunscreen alone,” said Lopera.

The DNA molecules in Nucleic Defense are said to prevent sun damage by intercepting UV rays before they can penetrate unprotected skin and damage the DNA in skin cells. DNA is responsible for cell replication and because damaged cells beget damaged cells, the result can manifest itself as fine lines, wrinkles, dark spots and other problems, according to Lopera.

Guinot also included a yeast-derived peptide called heliotropine in Nucleic Defense. The heliotropine molecules have been found to attach to cell receptor sites for melanin stimulating hormone, resulting in the development of a tan. In turn, a tan provides antiaging benefits by forming a protective layer against UV rays, according to Lopera.

Additionally, most Nucleic Defense formulations contain aloe, horse chestnut extract and skin tree mimosa.

The updated collection appears in new cobalt blue packaging. Highlights of the line include Ultra Bronze SPF 4, a $26, 5-oz. spray featuring three oils and a subtle, gold-flecked shimmer; Auto Bronze, a $26, 5.4-oz. self-tanning gel for the body and face; Large Ecran SPF 30, a $28, 1.8-oz. sunblock designed for sensitive skin, and Longue Vie Soleil, a $60, 1.6-oz. strengthening and repairing after-sun moisturizer for the face. The line also contains: Fresh Bronze SPF 8, Hydra Bronze SPF 12, Lift Bronze SPF 12, Uni Bronzant Soleil SPF 15, Spray Plaisir Soleil SPF 15, Defense UV SPF 20, Auto Bronze Visage D’Ete and Après Soleil Fraicheur.

Industry sources estimated first-year retail sales of Nucleic Defense could reach $1.6 million in the U.S. The line began rolling out in 750 salons and spas in the U.S. earlier this spring. Internationally, Nucleic Defense will be carried throughout Guinot’s 40-country international distribution.

This story first appeared in the May 4, 2005 issue of WWD. Subscribe Today.

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