Skip to main content

Beauty Beat: Italian Derm Line Rolling Out in U.S.

The five-item treatment range is called Terme di Fontecchio Umbria.

NEW YORK — Tuscany-based dermatologist Stefano Rossi has teamed with the operators of the thermal mineral baths known as Terme di Fontecchio in Umbria, Italy, to introduce a skin care line in the U.S.

The five-item treatment range is called Terme di Fontecchio Umbria.

“It’s a combination of a doctor-driven line with a spa,” said Elena Corsano, creative partner at Terme di Fontecchio Umbria marketer Eight and A Half LLC — named for the Fellini film, which takes place at Chianciano Terme. “It’s the best of modern science and an ancient recipe.”

She was referring to the Terme di Fontecchio mineral baths in Umbria, which, in addition to offering facials and mud baths, feature water in which clients bathe that is also drinkable — just as it was in Roman times, Corsano noted. The Terme di Fontecchio water, whose mineral makeup was analyzed by Rossi during the skin care line’s 18 months of development, is used in the product line. The range’s key ingredients include sulfur to help skin cells regenerate; antioxidant vitamins A, C and E; bisabolol and calendula for anti-irritant benefits, and jojoba oil to soften the skin.

Rossi runs four dermatological/skin care service offices — or “studios,” as he calls them — at Chianciano Terme and in Arezzo, Florence and Montallese, Italy. He’s also a consulting doctor at Terme di Fontecchio. In early 2004, he signed a 10-year licensing agreement with Terme di Fontecchio to create and market the line that bears its name. Rossi launched the Terme di Fontecchio Umbria range at Louis Boston and at Esthetica, a spa in Montclair, N.J., earlier this month.

Distribution of Terme di Fontecchio Umbria in the U.S. is projected to stand at 10 specialty stores by the holidays. Plans call for a controlled expansion of the brand’s distribution base, and specialty retailers like Barneys New York, Bergdorf Goodman, Studio at Fred Segal in Los Angeles and 4510 and Stanley Korshak in Dallas have been eyed as new points of sale.

The assortment includes Milk Cleanser, 5.1 oz. for $35; Face Mask, 1.7 oz. for $65; Day and Night Cream, 1.7 oz. for $55; Eye Serum, 1 oz. for $95, and Cream Spray, 1 oz. for $65. The highlight of the antiaging, antistress treatment line is the cream spray, a liquid-like version of the Day and Night Cream that comes in a pump bottle and is designed to be used throughout the day as needed.

You May Also Like

Terme di Fontecchio Umbria could generate $500,000 in first-year retail sales, according to industry sources.

The brand is aiming for at least 150 doors of distribution in the U.S. during the next 12 months. Terme di Fontecchio itself is slated to begin carrying the range by the end of 2006.

Corsano, who previously consulted for fashion designer Roberto Menichetti, approached Rossi, a family friend, and suggested that he develop a skin care line. The brand’s logo is meant to represent “a hand that heals skin,” said Corsano, a graphic that is also supposed to resemble a drop of water, she said, “with energy.”