Kyan Douglas, Carol Hamilton and Joseph Campinell.

NEW YORK — L’Oréal USA has signed a multiyear deal with Kyan Douglas, best known as the grooming guru on the television series “Queer Eye for the Straight Guy,” to serve as spokesman and consultant for L’Oréal...

NEW YORK — L’Oréal USA has signed a multiyear deal with Kyan Douglas, best known as the grooming guru on the television series “Queer Eye for the Straight Guy,” to serve as spokesman and consultant for L’Oréal Paris.

In a first for the company, Douglas’ position as spokesperson will extend across all of L’Oréal Paris’ beauty categories, namely cosmetics, skin care and hair products for both men and women. Douglas also will play a role in the launch of a L’Oréal Paris men’s grooming line, which is slated to bow this spring.

Douglas’ role, which is believed to mark the first time a major beauty company has signed a man to be its global spokesperson, will involve consumer education, principally through working with beauty editors and consulting on product development.

“This young man has a wonderful view of beauty that appeals to both men and women,” said Joseph Campinell, president of L’Oréal USA’s consumer products division, while discussing the company’s decision to extend Douglas’ scope beyond men’s grooming. “It was clear this deal could have a broader focus.”

L’Oréal Paris president and general manager Carol Hamilton broke the news during an event at the Bryant Park Hotel, noting that she met Douglas four months ago to discuss a potential partnership. “The deal was concluded the day Carol met with Kyan,” Campinell remarked.

Douglas credits the women in his life for his love of skin care. “My grandmother, mother and sister have been very instrumental in my life,” he said, adding that they inspired him to write his first book, called “Beautified,” which will be published later this month. Prior to his Fab Five fame, Douglas received his certification in cosmetology from the Aveda Institute in New York and worked as a colorist at the Arrojo Studio in New York City.

Douglas noted that L’Oréal’s philosophy of “I’m Worth It,” reflects his own view of taking care of oneself. “L’Oréal embraces the whole person,” he said.

Phyllis George, HSN Launch Skin Care

NEW YORK — Phyllis George is hoping to translate beauty from pageants to products.

This story first appeared in the October 19, 2004 issue of WWD. Subscribe Today.

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George, a Texan who was Miss America in 1971 and appeared in the film “Meet the Parents” in 2000, has launched an eponymous line of botanically based cleansers, moisturizers and skin treatment products in conjunction with Home Shopping Network. Hsn.com featured the collection prominently on its Web site Monday morning. Upward of 17 items, including a cleansing, toning and exfoliating kit, are featured in the line. The line ranges in price from $16.50 to $39.50.

George was a National Football League broadcaster for CBS from 1975 to 1984. Additionally, she at one time founded and eventually sold a poultry business to Hormel Foods. According to HSN, her experience in broadcast media “will be a valuable tool as she sells the skin care line she developed on HSN and hsn.com.”