Optimal Outcome Helps Post-Op Cosmetic Surgery

NEW YORK — Marjorie Borell’s new face and body treatment line Optimal Outcome was inspired by her own experiences waiting to heal from cosmetic surgery.

“Post-procedure ‘downtime’ is often longer than patients are led to believe,” said Borell, previously a public relations executive with Del Laboratories.

Borell developed the products, aimed to speed the skin’s recovery, with Savannah, Ga.-based chemist Michael Warshaw, and launched it last March at six medical practices nationwide.

The collection includes three face products: Skin Prep T, which has coenzyme Q10, green tea extract and marine algae; Speed Repair, with vitamins A, E, K, zinc and a redness-reducing herbal remedy arnica montana, and UpKeep Age Control, with vitamin A, mega-C, calcium and hyaluronic acid. Kits with the three products range in price from $150 to $200, and individual products cost between $75 and $175.

Dr. Rhoda Narins, president-elect of The American Society for Dermatologic Surgery, noted she has been using the products for more than a year on patients she’s treated with lasers — for everything from hair removal to increasing collagen production and removing facial spots.

Borell envisions launching a larger Optimal Outcome body range in early 2005. By early next year, Borell also plans to roll out a similar consumer line called Upkeep, currently available on Optical Outcome’s Web site and via direct mail. She’s hoping to sell it through retailers like Sephora, Fred Segal and Henri Bendel. The consumer line, Borell said, includes a concealer, eye cream, sunscreen and a lotion called Body Builder, intended to heal bruises quickly. “You don’t need to have had surgery to use this; it can replace your regular moisturizer,” she said.

— Jackie Cooperman

Lorenzo Takes Givenchy Post

PARIS — It’s official. Alain Lorenzo has been appointed president and chief executive officer of LVMH Moët Hennessy Louis Vuitton-owned Parfums Givenchy, the company announced. This confirms a report that appeared in these pages on Monday.

Lorenzo, who will take on the position at the end of this month, is no stranger to Parfums Givenchy. He spent eight years at the firm, from 1992 through 2000, first as managing director and then as president and ceo. Lorenzo succeeds Alain Crevet, who is pursuing other missions within the group, including acting as an adviser to LVMH group managing director Antonio Belloni on the strategy and positioning of the group’s fragrance and cosmetics brands. He will also be working with Concetta Lanciaux, adviser to group chairman Bernard Arnault, on management training.

This story first appeared in the September 23, 2004 issue of WWD. Subscribe Today.