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Beauty Beat: Pantene Pro-V to Raise $5 Million for Clean Drinking Water

The hair care brand declared its commitment to raise money over the next five years in an effort to provide clean water for women in developing countries.

Procter & Gamble’s Pantene Pro-V hair care brand declared Wednesday evening its commitment to raise $5 million over the next five years in an effort to create healthy drinking water for women in developing countries.


The announcement, presented at a cocktail party sponsored by the $3 billion global hair care brand during the 2010 Clinton Global Initiative in Manhattan, welcomed Bill Clinton, P&G executive Mark Pritchard and Pantene celebrity ambassadors model Gisele Bündchen and singer-song writer Anggun.


Pantene’s initiative, Healthy Hair for Healthy Water, will fit within P&G’s global program it founded in 2004, Children’s Safe Drinking Water Program, one that provides PUR packets to transform contaminated water into clean, drinkable water.


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Pantene’s effort, said Hanneke Faber, P&G’s vice president, brand franchise leader for Global Pantene, is estimated to prevent “20 million days of illness and save an estimated 2,500 lives by providing half a billion liters of clean drinking water in the developing world.”


The $5 million will be raised by donating 10 cents for each bottle of Pantene purchased on P&G’s e-store site through Feb. 28. The amount is the cost of providing one week’s worth of clean drinking water for a child in the developing world.