At a time when innovation, relevance and agility are driving the industry, brand incubators are beauty’s newest growth engines. Such companies, started by both beauty veterans and newcomers alike, are introducing brands at a blistering pace. Most have been conceived in the last three years or so and brought to market on an accelerated schedule not feasible for larger, more established companies.
As with so much else, their very creation is enabled by the digital revolution. “Five years ago this would not have been viable or successful,” says Laura Nelson, cofounder of direct-to-consumer brand incubator Seed Beauty. “The consumer was at a different point then. I don’t know that she was willing to buy beauty online. Her purchasing behavior, what she is buying and where, and the influencers she is following — this has converged to change her willingness to go on a Web site and try a new brand.”
Ralph Lauren can add a new notch to his leather belt: Honorary Knighthood. A representative of Her Majesty Queen Elizabeth II will present the honor to the iconic American designer at a ceremony next year, reports @lisajlockwood . #wwdnews
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews