The beauty industry is doubling down in support of International Women’s Day. Several brands are earmarking a portion of their proceeds to causes that celebrate women and female empowerment. A fragrance company, Skylar, is using the day as a launch pad for a new crowdsourced scent.
Cat Chen, a former Honest Company executive, formed SkylarBody to introduce fragrances without harmful chemicals and allergens. The company, touted as “made by women for women,” earmarked International Women’s Day to release its new crowdsourcing initiative created to pick its next launch. Coinciding with International Women’s Day, 100 percent of pre-orders generated on the day will go to Step Up, a non-profit organization dedicated to helping underprivileged girls succeed. SkylarBody partners with the organization year-round but earmarked this larger proceed initiative for International Women’s Day. The direct-to-consumer brand engaged via social media with consumers in a campaign to select the brand’s next launch. Based on more than 400 entries, Skylar pinpointed three options for people to vote on for the final contender. During this voting stage, more than 1,500 consumers weighed in to vote on their preferred fragrance contender.
Chen said the crowdsourcing concept will result in a more “relatable” fragrance. “Traditional perfumes are often dreamt up by a few very elite people with their grandeur ideas — not very accessible or relatable, if you ask us. We do it differently. We ask real women what they want to wear on their bodies and then we make it. We really are democratizing the fragrance industry with this launch. And we think that will resonate with real women all around,” she said.
Beautiful Rights, a brand launched by Kristen Leonard shortly after the 2016 presidential election results were announced, donates 20 percent of all sales to a variety of women-centric organizations. For the month of March, the company is doubling donations in sync with a new collection called Take Action, supporting the NeverAgain movement. The assortment pairs the company’s top selling Gloss Ceiling lip item with two new matte lipsticks, #Enough and Change Maker. She expects Take Action to be the company’s biggest launch to date.
“International Women’s Day is the epitome of what this brand represents. It is a celebration of how far we have come and what we have achieved as women,” said Leonard. “We wanted to make sure that for International Women’s Day not only are we giving to our charities in a bigger way, but we are giving back to our customers as well by giving free universal brow pencils with every purchase.”
Several other beauty brands have specials for International Women’s Day. Winky Lux will give 20 percent of all sales to GC4Women, a nonprofit to create a path to success for women and girls in underserved communities around the world. For those looking to get in on the jade roller craze, GingerChi is donating 15 percent of sales to Women for Women (the company always gives a portion to the charity). Elizabeth Arden launched a campaign called March On in conjunction with Reese Witherspoon, including a pledge to donate $1 million to UN Women. A limited-edition red lipstick is available with 100 percent of proceeds filtering to the organization.