The beauty industry is doubling down in support of International Women’s Day. Several brands are earmarking a portion of their proceeds to causes that celebrate women and female empowerment. A fragrance company, Skylar, is using the day as a launch pad for a new crowdsourced scent.
Cat Chen, a former Honest Company executive, formed SkylarBody to introduce fragrances without harmful chemicals and allergens. The company, touted as “made by women for women,” earmarked International Women’s Day to release its new crowdsourcing initiative created to pick its next launch. Coinciding with International Women’s Day, 100 percent of pre-orders generated on the day will go to Step Up, a non-profit organization dedicated to helping underprivileged girls succeed. SkylarBody partners with the organization year-round but earmarked this larger proceed initiative for International Women’s Day. The direct-to-consumer brand engaged via social media with consumers in a campaign to select the brand’s next launch. Based on more than 400 entries, Skylar pinpointed three options for people to vote on for the final contender. During this voting stage, more than 1,500 consumers weighed in to vote on their preferred fragrance contender.
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for years for customers, friends, family — and herself for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews