The beauty industry is doubling down in support of International Women’s Day. Several brands are earmarking a portion of their proceeds to causes that celebrate women and female empowerment. A fragrance company, Skylar, is using the day as a launch pad for a new crowdsourced scent.
Cat Chen, a former Honest Company executive, formed SkylarBody to introduce fragrances without harmful chemicals and allergens. The company, touted as “made by women for women,” earmarked International Women’s Day to release its new crowdsourcing initiative created to pick its next launch. Coinciding with International Women’s Day, 100 percent of pre-orders generated on the day will go to Step Up, a non-profit organization dedicated to helping underprivileged girls succeed. SkylarBody partners with the organization year-round but earmarked this larger proceed initiative for International Women’s Day. The direct-to-consumer brand engaged via social media with consumers in a campaign to select the brand’s next launch. Based on more than 400 entries, Skylar pinpointed three options for people to vote on for the final contender. During this voting stage, more than 1,500 consumers weighed in to vote on their preferred fragrance contender.