By  on March 16, 2018

BERLIN — In 2009, when makeup artist Miriam Jacks opened her store Jacks Beauty Department in Berlin, she was a lonely independent, introducing niche brands such as Butter London and Cosmetics à la Carte to a German market dominated by global giants and drugstore classics. Now, almost every city in the country hosts beauty concept stores, blowout bars and manicure shops.

“The German market has grown ridiculously,” the entrepreneur, who left retail to focus on her blog and work as a beauty expert for L’Oréal Paris and QVC Germany, told WWD. “It’s really cool that Germany has adapted to the way American or French women did [beauty] for many years. And the Berlin woman who always wore no makeup now wears bright lipstick even during the day.”

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