Fundraising was the name of the game at the first day of Foundermade in New York Thursday.
Beauty companies and investors gathered in pre-arranged one-on-one meetings to talk about deal potential. On the brand side, companies took the opportunity to evaluate potential partners, attempting to sense if they were the right match for long-term growth.
For Tracie Martyn cofounder Marius Morariu, a deal could help grow the brand, he said. Right now, the company is looking to reach more people and a partner could potentially be a way to do that. For Tracie Martyn, the natural ingredient thesis has been ingrained since 2001, but there is still more education to be done, Marariu contended – noting that expanding the distribution of the business is one way to grow awareness. Right now the brand is sold on Amazon, Tracie Martyn’s website, Net-a-porter, Bluemercury and Bloomingdale’s.
HFactor — a hydrogen water company — was also present. The business is considering expanding its marketing efforts and R&D capabilities with new, faster equipment, said founder and chief executive officer Gail Levy. HFactor is gaining traction with distribution partners, but an increased marketing spend could “make sure to get product off the shelves,” Levy said, noting that “all companies” should be focusing on their marketing and R&D.
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Other companies in attendance were Arrojo Products, the business of hairstylist Nick Arrojo; Flosstime, which makes a dental floss dispenser; Henry the Dentist, which developed a mobile dental clinic that parks outside workplaces; Kimiko Beauty, a performance makeup company; Preemadonna, a technology company with a nailbot that inks designs onto nails; Say Hello to Sexy Legs, a body care business; Glow Concept, the company behind makeup brands Winky Lux and Laqa & Co.; Aquis, which makes a hair towel that aims to stave of breakage and eliminate frizz; Blushington, a provider of luxury makeup services and curated beauty brands; Conffianz, a makeup and skin-care company focused on the U.S. Hispanic market; Dr. Dennis Gross, the namesake skin-care line of New York dermatologist Dennis Gross; Welleco, a nutritional supplement business, and Skin Laundry, a speed facial and skin-care product business.
Beauty companies and financial types will gather again Friday at Spring Studios in New York for the Future of Beauty Summit, featuring panel discussions and more networking.