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Updated: All the Beauty M&A Deals of 2022

A list of all the beauty investments and acquisitions in 2022.

Updated Dec. 28

Beauty M&A in 2022 is already off to a hot start.

Procter & Gamble signed a deal to acquire Tula, a probiotic-focused skin care brand, from L Catterton for an undisclosed amount. It is the company’s third beauty acquisition in the past two months — P&G has also signed deals to buy Jen Atkin’s Ouai, and Farmacy.

Here is a list of all the beauty acquisitions and investments so far in 2022:


Procter & Gamble signed an agreement to buy Tula.

Galderma closed its previously announced acquisition of Alastin Skincare.

Advanced Dermatology and Cosmetic Surgery has acquired Fort Mill Dermatology, following its December acquisition of Englert Dermatology.

Il Makiage‘s parent company. Oddity, closed a $130 million funding round that values the company at $1.5 billion.

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Anjac Health a& Beauty has acquired Apollo Healthcare Corp., a Canadian personal care manufacturer that makes products for North American retailers and brands. The deal is meant to expand France-based Anjac’s international presence.

Beirsdorf AG is investing in Dermanosotic, a start-up for digital dermatological appointments.

Anne Klein has signed a long-term licensing agreement with A.P. Deauville to launch a line of bath and body care products that will be carried at department stores, specialty retailers and sold online.

Feminine care brand Hazel has raised $2.5 million from H Ventures, BAM Ventures, Springdale Ventures, Entrepreneurs Roundtable Accelerator and other funds. Hazel has developed products for “leaks,” including adult incontinence, with High & Dry Briefs, Clean Slate Wipes and The Anti-Stick Stick. Cofounders Steven Cruz and Aubrey Hubbell have said they intend to approach incontinence products through the lens of fashion, rather than utility.

San Francisco Equity Partners-backed SV Labs has acquired Diversified Manufacturing Corp., a contract manufacturer of beauty and personal care products. SV Labs plans to use Diversified Manufacturing’s production facility and expertise in high-speed liquid filling to expand product offerings. Terms of the deal were not disclosed.

Mented Cosmetics has closed a $5 million Series A.

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Give Back Beauty has signed a licensing deal with Tommy Hilfiger.

Boosted Commerce has acquired hair care brand FoxyBae, which sells hair products at TJ Maxx and Marshalls, as well as Target and CVS, for $32 million.

BIC, maker of ballpoint pens and lighters, has acquired Inkbox, a temporary tattoo company, for $65 million. Inkbox had $27 million in net sales for 2021. BIC CEO Gonzalve Bich said Inkbox’s products “empower individuals to be their continually-evolving, fluid selves” and that the deal will expand BIC’s offerings “in the DIY skin creative category.” Inkbox’s tattoos last one to two weeks, and the brand has collaborated with BTS, the estate of Jean-Michel Basquiat and Rupi Kaur for special collections.

Betterware de Mexico is acquiring Jafra‘s U.S. and Mexico operations for $255 million. Betterware, which sells homewares, said the businesses will have synergies and the deal will allow it to enter the U.S. market.

The Good Glamm Group has acquired a majority stake in Organic Harvest, an Ecocert-certified beauty and personal care brand based in India. Good Glamm has plans to invested Rs. 75 crores in the company, or about $10 million, to propel future growth. Good Glamm, which raised $150 million in 2021, also has plans to enter the U.S. market in the second half of 2022.

Givaudan is buying a 48 percent stake in Nanovetores Group.

Pacifica has gotten an investment from Brentwood Associates.


Underlining Beauty, the parent company of Nailboo and Tatbrow, has raised a $6 million round.

Famille C, the Courtin-Clarins family holding company that also owns Clarins, has signed a deal to acquire Ilia, a clean makeup brand.

Channel Op has acquired N + B beauty, originally founded as Nicole + Brizee, for an undisclosed amount.

AS Beauty has acquired CoverFX for an undisclosed amount.

Shiseido has signed a deal to sell a majority stake in its professional hair business in the Asia Pacific region to Henkel.

Grooming brand Faculty has received investment from USC Trojan quarterback Caleb Williams.

The Estée Lauder Cos. has invested in U.K. brand Haeckels.

Telehealth company Ro has raised $150 million with plans to support Ro Derm, a dermatology offering. Ro is now valued at $7 billion, the company said, and the company’s dermatology products did $20 million in sales for 2021.

Mad Rabbit, a “clean and natural” tattoo skin care company, has raised $4 million from Mark Cuban, Acronym Venture Capital, Revolution’s Rise of the Rest Seed Fund, LB Equity and Seamless Capital.

Plastic-free beauty brand Common Heir has raised $2.5 million.

International Flavors and Fragrances Inc. has agreed to acquire Health Wright Products LLC, which makes capsule-format supplements. The deal is meant to bring formulation and format capabilities into IFF’s Health and Biosciences business, which makes probiotics, natural extracts and botanicals.

Blueland has raised $20 million from Prelude Growth Partners with plans to launch personal care.

Influencer Diipa Büller-Khosla’s skin care brand Inde Wild has raised $3 million.

Sierra Sage Herbs, the maker of the Green Goo, Southern Butter and Good Goo brands, has been acquired by Australia’s Creso Pharma Ltd. Sierra’s brands are sold at CVS, Whole Foods and Target, among other retailers. The business was started in 2008 by sisters Jodi and Jen Scott with their mother, Kathy Scott, and uses a proprietary lipid-infusion process meant to increase the potency of its products. The buyer, Creso Pharma, provides a range of cannabis and hemp-based products, and will expand into the U.S. with the deal.

Aria Growth Partners has made a minority investment in in the Inkey List, an affordable skin care line.

What Matters, an eco-friendly brand, has raised 4 million euros.

La Bouche Rouge has raised 10 million euros from Mirabaud Lifestyle Impact & Innovation, the Chalhoub Group and BPI.

Makeup Revolution’s parent company, Revolution Beauty, has acquired BH Cosmetics out of bankruptcy for $3.9 million.

Beauty For All Industries, the parent company of Ipsy, has raised $96 million led by existing investor TPG Growth.

Hanni, a razor company, raised $3 million.


Perfect Corp., which provides AR and AI services to many major beauty companies, has signed a deal to go public via SPAC. Perfect plans to merge with Providence Acquisition Corp. in a deal that values the company at more than $1 billion. The transaction would give Perfect with about $300 million in proceeds.

Angela Caglia Integrated Beauty has closed a funding round.

Yellow Wood Partners has acquired several sexual wellness brands, including PlusOne, Deia, Plum Beauty, Clio, PalmPerfect and Mowbie, and formed a platform called Beacon Wellness Brands.

Lanolips has received a minority investment from Point King Capital.

Better & Better, a startup that incorporates vitamins into products, has raised $4 million from Fifth Quarter Ventures and Dreamer’s Fund. The business plans to launch vitamin-infused products focused on oral and skin health.

L’Occitane has acquired Grown Alchemist, adding to its clean beauty portfolio.

Symrise has acquired fragrance houses SFA Romani and Groupe Neroli.

In Haircare has raised a seed round.

KKR has invested in beauty manufacturer KDC/One. At the same time, KDC bought Aerofil Technology.

Fortress Brand has acquired Finc3, a Germany-based marketing company. Together, the companies plan to help brands scale up their businesses on Amazon.


Scotch Porter has closed an $11 million Series B round.

Dunhill‘s fragrance license, held by Interparfums, will not be renewed when it expires in September 2023.

Forefront Dermatology has acquired Lancer Dermatology, the Beverly Hills clinic run by Dr. Harold Lancer. The plan is to “pulse out” more Lancer clinics across the U.S., and no changes are expected to the Beverly Hills office, said a spokeswoman. Lancer Skincare, the product line, is a separate entity to Lancer Dermatology.

Phoenix Flavors & Fragrances has acquired Innovative Fragrances Inc., an Atlanta-based maker of fragrance compounds for home fragrance, personal care products, candles and air fresheners.

Revea has closed a $6 million funding round, led by Alpha Edison. Ulta Beauty, Waldencast Ventures and others invested, too.

Gisou has raised a Series B led by Eurazeo Brands.

Helen of Troy has acquired Curlsmith for $150 million.

Wella is buying Briogeo, an early innovator in clean hair care.


Registrar Corp. is buying Cosmetri, which provides software services to cosmetics and personal care companies.

Blackstone-owned Supergoop has partnered with new investors, including Jenna Lyons, Hugh Jackman and Michelle Wie. Other investors include brand founders from Blackstone’s portfolio, including Spanx founder Sara Blakely and Bumble founder and chief executive officer Whitney Wolfe Herd.

Junoco closed a $6.3 million Series A led by Vision Plus Capital with participation from Frees Fund.

Puig acquired a majority stake in Byredo. Manzanita Capital, which has backed the brand since 2013, will remain a shareholder.

Unilever signed an agreement to acquire a majority stake in wellness brand Nutrafol. Prior to the agreement, Unilever already held a 13.2 percent share in the company through Unilever Ventures.

Firmenich and DSM signed a deal to merge to become DSM-Firmenich, the largest fragrance, beauty, well-being and nutrition supplier in the world, with revenues over 11 billion euros. DSM shareholders will own 65.5 percent of the company, and Firmenich stakeholders the remainder.

Feminine care brand Rael closed a $35 million Series B round.

L’Oréal’s venture capital fund, Business Opportunities for L’Oréal Development, took a minority stake in Japanese beauty start-up Sparty Inc.

Social wellness club Remedy Place secured a $5 million investment round to go toward opening its upcoming New York location.

Beauty Industry Group, a portfolio company of private equity giant L Catterton bought hair extension brand Bellami for an undisclosed amount.

Bansk Group acquired majority stakes in prestige hair care brands Amika and Eva NYC for an undisclosed amount.

D-to-c skin care brand Aavrani raised a $7 million Series A round.

Hair care brand Crown Affair closed a $5 million Series A funding round led by True Beauty Ventures and other investors including Goop founder Gwenyth Paltrow.

Nicole Kidman has partnered with Vegamour, the Los Angeles-based wellness hair care company, WWD has learned exclusively. The actress is an investor and its “wellness advocate.”

Wile, a hormonal wellness brand for women, has closed a $3 million pre-seed round with Serena Williams’ venture firm.


Luxury Brands LLC acquired Youngblood Mineral Cosmetics, which was founded in 1996 by medical esthetician Pauline Youngblood, for an undisclosed amount.

Sandbridge Capital, an early backer of Youth to the People, Ilia and Peach & Lily, has become the first investor in U Beauty, the skin care brand founded by influencer Tina Craig.

Purplle, a digital beauty retailer based in India, has raised $33 million in funding, led by Paramark Ventures.

iBeauty Brands, a hair tools and beauty technology company, has acquired Sultra hair tools for an undisclosed amount.

Knox Lane has just acquired a majority stake in premium beauty products formulator and manufacturer Elevation Labs for an undisclosed amount.

Evolved by Nature has raised $120 million in Series C financing in a round led by Teachers’ Venture Growth, part of the Ontario Teachers’ Pension Plan Board, and Senator Investment Group, with participation from existing investors including Mousse Partners, Jeff Vinik, The Kraft Group, Roy Disney, Emerald Development Managers and Chanel.

WAAM Cosmetics, the French natural do-it-yourself beauty brand, has closed a second round of funding, of 5 million euros.

IFF has completed the previously announced divestiture of its Microbial Control business unit to Lanxess.


Luum Precision Lash, an artificial-intelligence-powered robotic technology designed specifically for the application of lash extensions, has secured funding from several investors including Ulta Beauty, Foundation Capital, Artifact Ventures, Ascendant Venture, Handshake Ventures, SaxeCap, and XSeed Capital.

Perelel, an OBGYN-founded prenatal vitamin, has raised $4.7 million seed round, marking the brand’s first round of institutional funding led by Unilever Ventures with participation from Willow Growth Partners, Courtney Reum of M13, and other individual female investors including Raissa Gerona, chief brand officer of Revolve; Joan Nyugen, co-founder and CEO of Bumo; Julia Hunter, ceo of Jenni Kayne; and Ali Weiss, cmo of Glossier.

Prollenium, a manufacturer of HA dermal fillers, has the acquired Topilase, a brand topical hyaluronidase, for an undisclosed amount.

Puig has taken a majority stake in Loto del Sur, Colombia’s leading natural cosmetics brand. Financial terms of the deal were not disclosed.

London-based direct-to-consumer skin care line 4.5.6 Skin raised around 1 million euros from corporate offices and a VC funds in Europe, and another 700,000 from the French Public Investment Bank.

RescueMD, a plastic surgeon formulated scar cream, has gained new investment from L Catterton. Financial terms were not disclosed.


The Shiseido Beauty Innovations Fund has unveiled its first investment — into a Chinese maker of recombinant collagen-based biomaterials. The China-focused fund, with Shiseido as its lead investor, is pouring close to 100 million renminbi, or $14.5 million, into Jiangsu Trautec Medical Technology Co. Ltd. It is a company that produces materials primarily for use in the medical and cosmetics industries.

Boulevard, provider of the client experience platform purpose-built for appointment-based, self-care businesses, raised $70 million in Series C funding led by Point72 Private Investments, with participation from Toba Capital, Index Ventures, Bonfire Ventures, BoxGroup, and VMG Partners.

Japonesque has acquired foot care brand Barefoot Scientist for an undisclosed amount.

Personal care brand Bravo Sierra closed a Series B funding round for $17 million from investment advisory The Merchant Club, with participation from AF Ventures and Capstar Ventures, as well as previous investors Mousse Partners and Redo Ventures.


Textured hair care brand Adwoa Beauty secured a $4 million investment from strategic growth investing and advisory platform, Pendulum. The brand will put the funds toward product development and retail expansion. 

Church & Dwight has acquired Hero Cosmetics for $630 million. 

Tata Harper Skincare has been acquired by Amorepacific, South Korea’s largest beauty company.

Norwest Venture Partners is getting into acne care. The San Francisco-based investment firm has made a majority investment in Face Reality Skincare for an undisclosed amount. Face Reality was founded by aesthetician Laura Cooksey and Patrick Romani in 2005, with the goal of treating acne clients throughout the San Francisco Bay Area.

The Lip Bar Inc., the holding company for the beauty brands The Lip Bar and Thread Beauty, has closed a new funding round. Pendulum led the round, with Endeavor and The Fearless Fund also contributing. The infusion totals $6.7 million.

Sexual wellness brand Cake secured $8 million in a Series A funding round led by investment partner Silas Capital.

Shiseido Europe said it has agreed to acquire Gallinée Ltd., the microbiome skin care brand based in London. Financial terms of the deal were not disclosed.

L’Oréal said it has signed an agreement to acquire Skinbetter Science, a physician-dispensed, U.S.-based skin care brand. Financial terms were not disclosed. 

Dame, the sexual wellness company, announced a $7 million Series A funding round led by Amboy Street Ventures, with participation from Listen Ventures, Flybridge, Echo, and Forest Road Company bringing Dame’s total capital raised to $13 million. 

Nourie, a hair extensions brand made by and for Black women, closed a $2.5 million seed round led by Impact America Fund, Better Ventures and SOSV’s IndieBio.


Nécessaire, the Los Angeles-based body-first brand founded by Randi Christiansen, a former marketing and strategy executive at The Estée Lauder Cos., and editorial veteran Nick Axelrod has received financing from Cavu Consumer Partners, although it did not disclose terms. It previously gained investments from Imaginary Ventures, Forerunner Ventures, Maveron Ventures and VMG Catalyst.

Premium nontoxic nail care brand Nailberry has been acquired by Silverwood Brands plc. The deal, intended to help grow the brand, closed for up to 10 million pounds, or the equivalent of five times sales, confirmed Joël Palix, founder of boutique consultancy Palix Unlimited.

Patrick Ta Beauty has a new investor. Stride Consumer Partners, whose partners were early investors in Tatcha, Skinfix, First Aid Beauty and Drybar, among others, has taken a minority stake in the business founded by professional artist Patrick Ta. Terms of the deal were not disclosed, though industry sources estimate Patrick Ta Beauty’s sales are expected to reach $30 million in 2022.

Scentbird, the subscription-based fragrance company has snapped up Drift, a company founded in 2016 by Ryan Baylis and Christian Thrapp that seeks to elevate the car air freshener experience with clean ingredients, thoughtfully crafted scents and minimalist, functional design.

Private equity giant KKR has taken a minority stake in SkinSpirit, the medical beauty services provider. Terms of the deal were not disclosed, though a joint statement from both parties described the investment as “notable.” GreyLion, the firm that took a stake in SkinSpirit in 2018, will remain a minority owner in the business.

Upkeep, an app that allows users to find, book, and pay for MedSpa treatments such as facials, botox, filler and laser hair removal, has secured $2 million in seed funding. The round was co-led by The Anthemis Female Innovators Lab Fund and 1517 Fund, which were early Loom and Figma backers, along with angel investors including Coco Meers.

Credo has acquired Follain, the Boston, Massachusetts-based retailer founded by Tara Foley in 2013, as well as its eponymous private label beauty brand. Terms of the deal were not disclosed.

Chinese omnichannel brand partner Ushopal has acquired luxury clean British beauty brand Argentum Apothecary. Financial terms of the deal were not disclosed.

Folx Health, a telehealth platform specifically designed for the LGBTQ community, has closed a $30 million Series B fund round led by 7wireVentures. Additional investments come from previous partners Bessemer Venture Partners, Define Ventures and Polaris Partners, as well as new partner Foresite Capital. As a part of this raise, managing partner of 7wireVentures Lee Shapiro will join Folx Health’s board. The digital health care service provider previously raised $25 million in Series A funding in 2021.


Beauty manufacturer Fisk Industries has acquired Bettybeauty, inc., which creates safe hair dye for the “hair down there” for men and women, for an undisclosed sum.  

Heyday has acquired of ZitSticka, which makes products designed for acne treatment and prevention.

Arey, a Los Angeles-based hair care company specializing in aging hair, closed an investment round of around $4 million, more than double its original $2 million target. Female Founders Fund and Greycroft acted as the lead investors.

The Estée Lauder Cos. is the new owner of Tom Ford, marking the beauty giant’s first venture into the fashion world and its biggest deal ever. Paying $2.3 billion to acquire the luxury fashion, beauty and eyewear brand, Lauder outbid rival Kering, which was reported earlier this month to be a front-runner for the company. Ermenegildo Zegna Group and Marcolin SpA will enter long-term license agreements for Tom Ford fashion and Tom Ford eyewear, respectively. Marcolin has been the eyewear licensee since 2005, while Zegna has had the license for Tom Ford menswear since around 2006. Now, it will be responsible for all of Tom Ford’s fashion business.

Augustinus Bader has reached unicorn status. The brand has closed a $25 million funding round with Antoine Arnault and Natalia Vodianova among the investors. The funding round values the company at $1 billion, according to sources. Other investors in the round included Diageo Chairman Javier Ferrán, photographer Mert Alas, General Atlantic and Impala.

Investment company Eurazeo has sold its majority stake in the home scent and fragrance company Nest to an investor group led by private equity firm North Castle Partners, in a transaction that values Nest at about $200 million. Terms of the deal were not disclosed.

ShopMy, a platform that allows creators to streamline their affiliate marketing and paid sponsorships efforts with brands that is used by the likes of Gucci Westman and Olivia Palermo, has closed $8 million in Series A funding. The round was led by Granite Telecom chief operating officer Rand Currier, as well as a group of private investors including Justin Kan, the founder of video livestreaming service Twitch.

Perfect Corp., which develops virtual try-on apps for the beauty industry, is officially a public company. The AR player made its debut on the New York Stock Exchange under the ticker “PERF” after going public through Provident Acquisition Corp., a special purpose acquisition company commonly referred to as a SPAC. 

French pharmaceutical company Biocodex, which was founded in 1953 and is best known for its presence in the probiotic category with brands like Florastor, has acquired a majority stake in natural supplement brand Hilma.

Functionlab Group and FYi Medical Aesthetics have announced a merger. Terms of the deal, which is slated to close on Jan. 1, were not disclosed.

Topicals, the skin care brand founded by Olamide Olowe in 2020, has added new investors to its roster. The brand closed a $10 million series A funding round led by Cavu Consumer Partners.

Peace Out Skincare has gained its first outside investment. The firm 5th Century Partners invested $20 million in the brand, which will go toward building out personnel as well as retail expansion and new categories.

Indie Indonesian vegan beauty brand Esqa has raised $6 million in a series A round led by Unilever Ventures, Unilever’s venture capital and private equity branch, which is making its first foray into Southeast Asia with the investment. East Ventures also contributed to the funding.

L’Oréal is expanding its reach into the green sciences by taking a minority stake in Microphyt, a French biotech company, to develop new cosmetic solutions. The investment was made through Business Opportunities for L’Oréal Development, or BOLD, the group’s venture capital fund.

GridKor has acquired feminine wellness and intimate skin care brand The Perfect V. The details of the deal were not disclosed.


IFF announced it has entered into an agreement to sell its Savory Solutions Group to PAI Partners. The transaction values the business at approximately $900 million.

TSG Consumer Partners has acquired a majority stake in Radiance Holdings. Financial terms of the transaction were not disclosed.

Psychedelic health insurance administrator Enthea has secured a $2 million seed round led by Tabula Rasa Ventures. 

Influencer Amber Fillerup Clark’s Dae Hair has raised a $8 million Series A funding. The raise was led by Verity Venture Partners, cofounded by Tina Bou-Saba and Matt Levin, with participation from Digital Brand Architects, Whitney Port, Aimee Song, Christine Andrew, and with continued participation of existing investor Willow Growth Partners. The round brings the brand’s total funding to $10.6 million, as Dae raised a $2.6 million seed round last year.

Heyday has raised a $12 million Series B extension. The raise was led by existing investor, Level 5 Capital Partners (L5), nearly two years after Heyday’s initial $20 million Series B.

The TikTok-famous prebiotic soda brand Poppi, founded by Allison and Stephen Ellsworth, has secured a $25 million seed round led by Cavu Consumer Partners.

CBD brand Prima has acquired Maine-based Prospect Farms, one of the largest hemp farms in the U.S. The newly formed company will be known as Uplifter Brands, and include a number of clean brands across personal care, supplements, spa and hospitality and pet wellness.

Beiersdorf AG is expanding its knowledge of the skin’s microbiome with the acquisition of S-Biomedic NV. The German maker of Nivea, La Prairie and Tesa products said that it has purchased a majority stake in the Belgian life-science company, which is touted as a pioneer in skin microbiome research field. Financial terms of the deal were not disclosed.

The Lacoste fragrance license is in new hands. Shortly after Coty announced it had sold it back to Lacoste by mutual agreement for an undisclosed sum, Lacoste said it had signed a 15-year worldwide licensing agreement with Interparfums SA.

CC Wellness has acquired lubricant brand Shibari. 



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